Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented.[1] Propaganda can be found in a wide variety of different contexts.[2]
This article is about the biased form of communication. For other uses, see Propaganda (disambiguation).
In the 20th century, the English term propaganda was often associated with a manipulative approach, but historically, propaganda had been a neutral descriptive term of any material that promotes certain opinions or ideologies.[1][3]
A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of disseminating propaganda, for example, bots and algorithms are currently being used to create computational propaganda and fake or biased news and spread it on social media.
Definitions[edit]
Propaganda was conceptualized as a form of influence designed to build social consensus. In the 20th century, the term propaganda emerged along with the rise of mass media, including newspapers and radio. As researchers began studying the effects of media, they used suggestion theory to explain how people could be influenced by emotionally-resonant persuasive messages. Harold Lasswell provided a broad definition of the term propaganda, writing it as: "the expression of opinions or actions carried out deliberately by individuals or groups with a view to influencing the opinions or actions of other individuals or groups for predetermined ends and through psychological manipulations."[8] Garth Jowett and Victoria O'Donnell theorize that propaganda
and persuasion are linked as humans use communication as a form of soft power through the development and cultivation of propaganda materials.[9]
In a 1929 literary debate with Edward Bernays, Everett Dean Martin argues that, "Propaganda is making puppets of us. We are moved by hidden strings which the propagandist manipulates."[10] In the 1920s and 1930s, propaganda was sometimes described as all-powerful. For example, Bernays acknowledged in his book Propaganda that "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."[11]
NATO's 2011 guidance for military public affairs defines propaganda as "information, ideas, doctrines, or special appeals disseminated to influence the opinion, emotions, attitudes, or behaviour of any specified group in order to benefit the sponsor, either directly or indirectly".[12]