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Ethos

Ethos (/ˈθɒs/ or US: /ˈθs/) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion.[1] The Greeks also used this word to refer to the power of music to influence emotions, behaviors, and even morals.[2] Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs or modes of persuasion alongside pathos and logos. It gives credit to the speaker, or the speaker is taking credit.

For other uses, see Ethos (disambiguation).

Etymology and origin[edit]

Ethos (ἦθος, ἔθος; plurals: ethe, ἤθη; ethea, ἤθεα) is a Greek word originally meaning "accustomed place" (as in ἤθεα ἵππων "the habitats of horses/", Iliad 6.511, 15.268),[3] "custom, habit", equivalent to Latin mores.


Ethos forms the root of ethikos (ἠθικός), meaning "morality, showing moral character".[4] As an adjective in the neuter plural form ta ethika.

Current usage[edit]

In modern usage, ethos denotes the disposition, character, or fundamental values peculiar to a specific person, people, organization, culture, or movement. For example, the poet and critic T. S. Eliot wrote in 1940 that "the general ethos of the people they have to govern determines the behavior of politicians".[5] Similarly the historian Orlando Figes wrote in 1996 that in Soviet Russia of the 1920s "the ethos of the Communist party dominated every aspect of public life".[6]


Ethos may change in response to new ideas or forces. For example, according to the Jewish historian Arie Krampf, ideas of economic modernization which were imported into Palestine in the 1930s brought about "the abandonment of the agrarian ethos and the reception of...the ethos of rapid development".[7]

 – useful skills & practical wisdom

phronesis

 – virtue, goodwill

arete

 – goodwill towards the audience

eunoia

Character in Greek tragedy[edit]

The ways in which characters were constructed is important when considering ethos, or character, in Greek tragedy.[22] Augustus Taber Murray explains that the depiction of a character was limited by the circumstances under which Greek tragedies were presented. These include the single unchanging scene, necessary use of the chorus, small number of characters limiting interaction, large outdoor theatres, and the use of masks, which all influenced characters to be more formal and simple.[23] Murray also declares that the inherent characteristics of Greek tragedies are important in the makeup of the characters. One of these is the fact that tragedy characters were nearly always mythical characters. This limited the character, as well as the plot, to the already well-known myth from which the material of the play was taken. The other characteristic is the relatively short length of most Greek plays.[24] This limited the scope of the play and characterization so that the characters were defined by one overriding motivation toward a certain objective from the beginning of the play.[25]


However, Murray clarifies that strict constancy is not always the rule in Greek tragedy characters. To support this, he points out the example of Antigone who, even though she strongly defies Creon at the beginning of the play, begins to doubt her cause and plead for mercy as she is led to her execution.[26]


Several other aspects of the character element in ancient Greek tragedy are worth noting.[27] One of these, which C. Garton discusses, is the fact that either because of contradictory action or incomplete description, the character cannot be viewed as an individual, or the reader is left confused about the character.[28] One method of reconciling this would be to consider these characters to be flat, or type-cast, instead of round. This would mean that most of the information about the character centers around one main quality or viewpoint.[29] Comparable to the flat character option, the reader could also view the character as a symbol. Examples of this might be the Eumenides as vengeance, or Clytemnestra as symbolizing ancestral curse.[30] Yet another means of looking at character, according to Tycho von Wilamowitz and Howald, is the idea that characterization is not important. This idea is maintained by the theory that the play is meant to affect the viewer or reader scene by scene, with attention being only focused on the section at hand. This point of view also holds that the different figures in a play are only characterized by the situation surrounding them, and only enough so that their actions can be understood.[31]


Garet makes three more observations about a character in Greek tragedy. The first is an abundant variety of types of characters in Greek tragedy. His second observation is that the reader or viewer's need for characters to display a unified identity that is similar to human nature is usually fulfilled. Thirdly, characters in tragedies include incongruities and idiosyncrasies.[32]


Another aspect stated by Garet is that tragedy plays are composed of language, character, and action, and the interactions of these three components; these are fused together throughout the play. He explains that action normally determines the major means of characterization. For example, the play Julius Caesar, is a good example for a character without credibility, Brutus. Another principle he states is the importance of these three components' effect on each other; the important repercussion of this being character's impact on action.[33]


Augustus Taber Murray also examines the importance and degree of interaction between plot and character. He does this by discussing Aristotle's statements about plot and character in his Poetics: that plot can exist without character, but the character cannot exist without plot, and so the character is secondary to the plot. Murray maintains that Aristotle did not mean that complicated plot should hold the highest place in a tragedy play. This is because the plot was, more often than not, simple and therefore not a major point of tragic interest. Murray conjectures that people today do not accept Aristotle's statement about character and plot because to modern people, the most memorable things about tragedy plays are often the characters.[34] However, Murray does concede that Aristotle is correct in that "[t]here can be no portrayal of character [...] without at least a skeleton outline of plot".[35]


One other term frequently used to describe the dramatic revelation of character in writing is "persona." While the concept of ethos has traveled through the rhetorical tradition, the concept of persona has emerged from the literary tradition, and is associated with a theatrical mask.[36]: 389  Roger Cherry explores the distinctions between ethos and pathos to mark the distance between a writer's autobiographical self and the author's discursive self as projected through the narrator.[36]: 397–401  The two terms also help to refine distinctions between situated and invented ethos. Situated ethos relies on a speaker's or writer's durable position of authority in the world; invented ethos relies more on the immediate circumstances of the rhetorical situation.[37]

 – Aristotle's theory of virtue ethics grounded in natural philosophy and human teleology

Nicomachean Ethics

 – Philosophy terms referring to an observer versus the thing observed

Ethopoiein

 – Work of literature by Aristotle

Rhetoric (Aristotle)

 – Book by Aristotle

Poetics (Aristotle)

 – Concept in philosophy, religion, rhetoric, and psychology

Logos

 – Greek rhetorical term for appeals to emotion

Pathos

 – Philosophical concept of "spirit"

Volksgeist

Aristotle. Nicomachean Ethics (transl. W. D. Ross). Oxford: Oxford University Press, 2009.  0199213615.

ISBN

Aristotle. On Rhetoric (Transl. G. A. Kennedy). Oxford: Oxford University Press, 2006.  9780195305098.

ISBN

Barthes, Roland. Communications, Vol. 16, Nr. 1 (1970), Seuil: pp. 172–223.

L'Ancienne rhétorique.

Bjork, Collin (2021). . Philosophy & Rhetoric. 54 (3): 240–262. doi:10.5325/philrhet.54.3.0240. ISSN 0031-8213. JSTOR 10.5325/philrhet.54.3.0240. S2CID 244334227.

"Plato, Xenophon, and the Uneven Temporalities of Ethos in the Trial of Socrates"

Campbell, Karlyn Kohrs Man Cannot Speak for Her: A Critical Study of Early Feminist Rhetoric. Praeger, 1989.

Castriota, David. Myth, Ethos, and Actuality: Official Art in Fifth-Century B.C. Athens. London: University of Wisconsin Press, 1992.

Chiron, Pierre. Aristotle: Rhétorique. Paris: Flammarion, 2007.  2080711350

ISBN

Fraser, Nancy. "Rethinking the Public Sphere: A Contribution to the Critique of the Actually Existing Democracy." Social Text 25.26 (1990): 56–80.

Gandler, Stefan APA Newsletter on Hispanic/Latino Issues in Philosophy, Newark, DE: American Philosophical Association/University of Delaware, vol. 14, núm. 1, fall 2014, pp. 2–4. ISSN 2155-9708.

"The quadruple modern Ethos: Critical Theory in the Americas."

Garton, C. "Characteristics in Greek Tragedy." The Journal of Hellenic Studies, Vol. 77, Part 2. (1957), pp. 247–254. JSTOR.

[1]

Garver, Eugene. . Chicago: University of Chicago Press, 1995. ISBN 978-0226284255

Aristotle's Rhetoric: An Art of Character

Givone, Sergio. Eros/Ethos. Turin: Einaudi, 2000.  978-8806155490.

ISBN

Grazia, Margreta. Hamlet without Hamlet. New York, NY: Cambridge, 2007.  978-0521690362.

ISBN

Habermas, Jurgen. The Structural Transformation of the Public Sphere. Cambridge: The MIT Press, 1991.

Halliwell, Stephen. Aristotle's Poetics. Chicago: University of Chicago Press, 1998.  978-0226313948.

ISBN

Halloran, S. Michael. "Aristotle's Concept of Ethos, or if not His, Someone Else's." Rhetoric Review, Vol. 1, No. 1. (Sep. 1982), pp. 58–63. JSTOR. .

[2]

Jarratt, Susan, and Nedra Reynolds. "The Splitting Image: Contemporary Feminisms and the Ethics of ethos." Ethos: New Essays in Rhetorical and Critical Theory. Eds. James S. Baumlin and Tita French Baumlin. Dallas: Southern Methodist University Press, 1994. 37–63.

LeFevre, K.B. Invention as a Social Act. Southern Illinois University Press, 1987.

Lundberg, Christian O. and Keith, William M. "The Essential Guide to Rhetoric". 2nd Eds. Bedford/St. Martin's: Macmillan Learning, 2018.

McDonald, Marianne; Walton, J. Michael (eds.). The Cambridge Companion to Greek and Roman Theater. Cambridge (UK): Cambridge University Press, 2007.  978-0521542340.

ISBN

Meyer, Michel. La rhétorique. Paris: Presses Universitaires de France, coll. «Que sais-je? n° 2133», 2004.  2-13-053368-X.

ISBN

Müller, Jörn. Physics und Ethos: Der Naturbegriff bei Aristoteles und seine Relevanz für die Ethik. Würzburg: Königshausen & Neumann, 2006.

Höffe, Otfried (ed.). Aristoteles. Poetik. Berlin: Akademie Verlag, 2009.

Hyde, Michael J.; Schrag, Calvin O. (eds.). The Ethos of Rhetoric. Columbia (SC): University of South Carolina, 2004.  978-1570035388.

ISBN

Miller, Arthur B. (1974). "Aristotle on Habit and Character: Implications for the Rhetoric". Communication Monographs. 41 (4): 309–316. :10.1080/03637757409375855.

doi

Murray, Augustus Taber (1916). "Plot and Character in Greek Tragedy". Transactions and Proceedings of the American Philological Association. 47: 51–64. :10.2307/282827. JSTOR 282827.

doi

Oddo, John. (2014) "The Chief Prosecutor and the Iraqi Regime: Intertextual Ethos and Transitive Chains of Authority." In Intertextuality and the 24-Hour News Cycle: A Day in the Rhetorical Life of Colin Powell's U.N. Address, pp. 45–76. East Lansing, MI: Michigan State University Press.

Paris, Bernard. Character as a Subversive Force in Shakespeare: the history and Roman plays. London: Associated University Presses Inc, 1991.  978-0838634295

ISBN

Pittman, Corretta. "Black Women Writers and the Trouble with Ethos: Harriet Jacobs, Billie Holiday, and Sister Souljah." Rhetoric Society Quarterly. 37 (2007): 43–70.

Proscurcin Jr., Pedro. Der Begriff Ethos bei Homer. Beitrag zu einer philosophischen Interpretation. Heidelberg: Universitätsverlag Winter, 2014.  978-3-8253-6339-0.

ISBN

Rapp, Christof. Aristoteles: Rhetorik. Berlin: De Gruyter, 2002.

Reynolds, Nedra (1993). "Ethos as Location: New Sites for Discursive Authority". Rhetoric Review. 11 (2): 325–338. :10.1080/07350199309389009. JSTOR 465805.

doi

Ronald, Kate. "A Reexamination of Personal and Public Discourse in Classical Rhetoric." Rhetoric Review 9.1 (1990): 36–48.

Rorty, Amélie Oksenberg (ed.). Essays on Aristotle's Rhetoric. Berkeley (CA): University of California Press, 1996.  978-0520202283

ISBN

Schmertz, Johanna. "Constructing Essences: Ethos and the Postmodern Subject of Feminism." Rhetoric Review 18.1 (1999): 82–91.

Vergnières, Solange. Éthique et Politique chez Aristote: Physis, Êthos, Nomos. Paris: PUF, 1995.

Warner, Michael. "Publics and Counterpublics." Public Culture 14.1: 49–90.

Woerther, Frédérique. L'èthos aristotélicien. Paris: Librairie Philosophique Vrin, 2007.  978-2711619177.

ISBN

The dictionary definition of ethos at Wiktionary

Media related to Ethos at Wikimedia Commons