Katana VentraIP

Foundation (cosmetics)

Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Foundation makes the face flawless and glowing, but if not applied properly, it gives a cakey and patchy look. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics. Foundation applied to the body is generally referred to as "body painting" or "body makeup".

Sheer is the most transparent and contains the least amount of pigment. It will not hide discolorations on the skin but it can minimize the contrast between the discoloration and the rest of the skin tone. Although pigment technology has evolved dramatically since 2004, the traditional protocol for sheer foundations called for the pigment to comprise 8–13% of the finished formula.

Light can cover unevenness and slight but is not opaque enough to cover freckles. It contains 13–18% pigment.

blotchiness

Medium coverage can when set with a tinted (instead of translucent) powder, cover freckles, discolorations, blotchiness, and red marks left by . It contains 18–23% pigment.

pimples

Full coverage is very opaque and used to cover , vitiligo, hyperpigmentation, and scars. It is sometimes referred to as "corrective" or "camouflage" make-up. In general, it contains up to 35% pigment, though professional brands, designed for use on stage, can contain up to 50% pigment.

birthmarks

Safety[edit]

Per- and polyfluoroalkyl substances (PFAS)[edit]

A 2021 study tested 231 makeup and personal care products and found organic fluorine, an indicator of PFAS, in more than half of the samples. High levels of fluorine were most commonly identified in waterproof mascara (82% of brands tested), foundations (63%), and liquid lipstick (62%).[18][19] As many as 13 types of individual PFAS compounds were found in each product.[18] Since PFAS compounds are highly mobile, they are readily absorbed through human skin and through tear ducts, and such products on lips are often unwittingly ingested. Manufacturers often fail to label their products as containing PFAS, which makes it difficult for cosmetics consumers to avoid products containing PFAS.[20]

Face powder

Blushing

Concealer