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Garnier

Garnier (French pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of French cosmetics company L'Oréal. It produces hair care and skin care products.

For other uses, see Garnier (disambiguation).

Company type

Cosmetics
Skin care
Hair care

1904 (1904) (as Laboratoires Garnier)
France

Alfred Amour Garnier

Centre Eugene Schueller
41 Rue Martre Bureau
F 92110
Clichy, Hauts-de-Seine,

France

L'Oréal

www.garnierusa.com

Launch[edit]

Laboratoires Garnier was founded in France in 1904 by Alfred Amour Garnier.[1] The company's first product was a patented as the first hair lotion derived from natural plant ingredients.[2] The company then introduced sun-care products in 1936, followed by permanent home hair color in 1960.[2]

Expansion and products[edit]

Over the decades Garnier expanded from hair color and hair care into skincare since acquisition in 1970.[3] In the 2000s, Garnier launched a line of hair color products, including permanent and semi-permanent dyes.[4]

Concerns about skin-tones diversity[edit]

Garnier demonstrated concern about the diversity of skin tones in its products. In 2021, the brand launched a line of products aimed at black skin in Brazil. The product was co-created by the brand with Brazilian singer Iza and is especially aimed at darker skin tones.[5]