ITC Avant Garde
ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
The condensed fonts were drawn by Ed Benguiat in 1974, and the obliques were designed by André Gürtler, Erich Gschwind and Christian Mengelt in 1977.
The original designs include one version for setting headlines and one for text copy. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included.
The font family consists of five weights (four for condensed), with complementary obliques for widest width fonts.
When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures, plus extra characters were included.
Elsner+Flake also issued the ligatures and alternate characters separately as Avant Garde Gothic Alternate.
Cold Type versions[edit]
ITC Avant Garde was never cast into actual foundry type, appearing first only in cold type. Alphatype, Autologic, Berthold, Compugraphic, Dymo, Star/Photon, Harris, Mergenthaler, MGD Graphic Systems, and Varityper all sold the face under the name Avant Garde, while Graphic Systems Inc. offered the face as Suave.[1]
Digital versions[edit]
ITC Avant Garde Gothic Pro[edit]
It is an OpenType variant of the original ITC Avant Garde Gothic, plus a suite of additional cap and lowercase alternates, new ligatures, unicase glyphs. It supports ISO Adobe 2, Adobe CE, Latin Extended character sets.
In addition, the obliques are altered from the original, where optical corrections are no longer used.[2]
ITC Avant Garde Mono[edit]
It is a monospaced version designed by Ned Bunnel in 1983.
Digital version was produced by Elsner+Flake. The family consists of 4 fonts in 2 weights (bold and light) in 1 width, with complementary italics.
William Sans LET[edit]
William Sans LET is a very similar font, but the "regular" typeface is known as "Plain 1.0".
Used as the logo of the Government of Alberta until 2009, and appeared on standard Vehicle registration plates of Alberta until 2019.
![Defected Records uses the ITC Avant Garde Bold font for their Logos and Posters.[4][5][6]](http://upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Defected_Logo.jpg/120px-Defected_Logo.jpg){kind=logo}
The Netflix TV series Master of None used the font for its title cards. The title itself uses ITC Avant Garde Gothic with alternatives.[7]
![The Netflix TV series Master of None used the font for its title cards. The title itself uses ITC Avant Garde Gothic with alternatives.[7]](http://upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Master_of_None_Logo.svg/120px-Master_of_None_Logo.svg.png){kind=logo}
From 1976 until 2023, Rede Globo used a custom version of the ITC Avant Garde font for its wordmark and for another of its logos.[8]
![Used as the RE/MAX logo until replacement in 2017.[9]](http://upload.wikimedia.org/wikipedia/commons/thumb/2/2c/Remax_balloon_quebec_2005.jpeg/77px-Remax_balloon_quebec_2005.jpeg)
Vehicle registration plates of Texas used Avant Garde typeface for the state name on Passenger base plates from 1986 to 1990, and until 2002 on handicap and personalized plates.
Vehicle registration plates of South Korea used modified version of Avant Garde typeface for all kind of vehicles.
The ‘1921’ & ‘2021’ was used Avant Garde typeface in logo of the 100th anniversary of the founding of the CCP.
