ITV (TV network)
ITV, legally known as Channel 3, is a British free-to-air public broadcast television network. It is branded as ITV1 in most of the UK except for central and northern Scotland, where it is branded as STV. It was launched in 1955 as Independent Television to provide competition and reduce the current monopoly to the then BBC Television (established in 1936).[1] ITV is the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990, it has been legally known as Channel 3 to distinguish it from the other analogue channels at the time: BBC1, BBC2 and Channel 4.
This article is about the UK-wide television network. For its television channels, see ITV1 and STV (TV channel).Country
English
22 September 1955
Independent Television (1955–1963)
ITV was – for four decades – a network of separate companies which provided regional television services and also shared programmes between each other to be shown on the entire network. Each franchise was originally owned by a different company. After several mergers, the fifteen regional franchises are now held by two companies: ITV plc, which runs the ITV1 channel and the UTV channel – now branded as ITV1, and STV Group, which runs the STV channel.
The ITV network is a separate entity from ITV plc, the company that resulted from the merger of Granada plc and Carlton Communications in 2004. ITV plc holds the Channel 3 broadcasting licences for every region except for central and northern Scotland, which are held by STV Group.
Today, ITV plc simply commissions the network schedule centrally – programmes are made by its own subsidiary ITV Studios and independent production companies. Regional programming remains in news and some current affairs series.
In Northern Ireland, ITV plc used the brand name UTV as the name of the channel, until the ITV channel was rebranded as ITV1; it is still, however, used for local programming being shown here. This was the name used by former owner UTV Media (now known as News Broadcasting). ITV plc bought UTV in 2016.
Although the ITV network's history goes back to 1955, many regional franchisees changed over the years. Some of the most important names in the network's past – notably Thames, ABC and ATV – have no connection with the modern network.
Availability outside the UK[edit]
ITV (as UTV) is widely available in Ireland, where it is received directly in areas bordering Northern Ireland, or in coastal areas from Wales (as ITV Cymru Wales). Until 2015, it was also carried on cable, when it was replaced by UTV Ireland, which was itself replaced by be3, now Virgin Media Three. ITV programming is also available to Irish viewers on Virgin Media One (including soap operas Emmerdale and Coronation Street). ITV is also available on cable and IPTV in Switzerland and Liechtenstein. Since 27 March 2013, it has been offered by the British Forces Broadcasting Service (BFBS) to members of HM Forces and their families around the world, replacing the BFBS3 TV channel, which already carried a selection of ITV programmes.[83]
Criticism[edit]
Since the launch of ITV, there have been concerns from politicians and the press that ITV faced a conflict concerning programme audiences and advertisers. As advertisers are reluctant to buy advertising space around low viewing programmes, there is a pressure on ITV to broadcast more popular programmes in peak times. This became more profound in the early 21st century, following a relaxation in regulation and significantly more competition in the advertising market following the huge increase in commercial channels. In the 2000s, programmes from the reality television genre including the celebrity and talent show subgenres became a dominant presence on the channel. This led to accusations of ITV 'dumbing down' their programmes and appealing to the 'lowest common denominator', accusations that are at odds with the network's status as a public service broadcaster.[84][85] ITV was/is also heavily criticised for scaling back its regional programmes, including regional news.