Insider Inc.
Insider Inc. (formerly Business Insider Inc.) is an American online media company known for publishing Business Insider and other media websites. It is a subsidiary of the German publisher Axel Springer SE, the largest in Europe.
Formerly
Business Insider Inc. (2007–2017)
Online media
2007
551 (2019)
History[edit]
Business Insider was founded in 2007 by Henry Blodget and Kevin P. Ryan.[3] In 2013, Jeff Bezos led an effort to raise US$5 million for Business Insider Inc. through his investment company Bezos Expeditions.[4] On September 29, 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider Inc. for a reported US$343 million (€306 million).[5][6] After the purchase, Axel Springer SE held a stake of approximately 97%, and Jeff Bezos held the remaining shares through Bezos Expeditions.[7] As of 2018, Axel Springer owns a 100% stake in Insider Inc.[8]
Business Insider Inc.'s name was changed to Insider Inc. in December 2017 as the company planned on becoming a general interest news publisher.[9] Nicholas Carlson is Global Editor-in-Chief of Insider.[2] In January 2018, the firm moved its global headquarters in New York City from the Flatiron District to the Financial District.[10] In March 2018, it launched its first advertising campaign, with the tagline "Get in."[11] The firm started using the Digital Content Ratings of Nielsen Holdings to measure its digital video audience in July 2018.[12]