Jacob & Co

2002: Jacob & Co. unveiled the quartz-powered Five Time Zone watch collection with colorful, contemporary dials, interchangeable and interchangeable straps. It was both a fashion statement and a usable world time zone watch.^[9]

bezels

2004: Jacob & Co. moved from the diamond district to a flagship boutique at and Park Avenue.^[10]

57th Street

2007: Arabo founded Jacob & Co. SA in , Switzerland, and introduced his first high-watchmaking timepiece, the Quenttin, the first watch to have a vertical tourbillon and a 31-day power reserve, at the time the world's longest power reserve.^[11]

Geneva

2011: Jacob & Co.'s first brand ambassador, action star and director, Donnie Yen.^[12]

Chinese martial arts

2012: Supermodel and actress, , became the next Jacob & Co. ambassador. The announcement was made at a reception during Baselworld 2012, the international watch and jewelry show in Switzerland.^[13]

Milla Jovovich

2013: Jacob & Co. unveiled the Epic SF24, the first watch with a patented Split-Flap world time zone display. The same year football star, Cristiano Ronaldo, was named as a Jacob & Co.'s ambassador to promote the Ghost Five Time Zone timepiece collection.^[15]

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2014: Jacob & Co. introduced the celestial themed Astronomia Tourbillon, unveiled to the watch industry trade at 2013. It featured an exposed vertical movement with four arms that rotate around a central gear in 20 minutes. On one arm is a magnesium lacquered globe of the Earth and on the opposite arm is an exclusive 288-facet 1-carat diamond known as the "Jacob Cut" that represents the Moon. Each satellite rotates on its own axis. The other two arms have a triple-axis gravitational tourbillon and a dial display with a differential gear system that maintains the proper 12-6 o'clock position as the movement rotates within the case.^[16] Arabo called the Astronomia "revolutionary" and the "most important" Jacob & Co. watch.^[17]

Baselworld

2015: Jacob & Co. unveiled the Billionaire watch with a price tag of $18 million. The 18k white gold case and bracelet was covered with 260 carats of diamonds, with each individual gem weighing 3 carats each.^[17] It was purchased by professional boxer Floyd Mayweather in 2018.^[19]

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2016

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2017: Jacob & Co. unveiled the Astronomia Solar Planets Jewelry, which displays the precious planets of the Solar System as Jacob Cut, 288-facet gemstone spheres

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2018

[24]

2019

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2021

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2022: Jacob & Co. moved its boutique from the Four Seasons Hotel des Bergues to a two-story dedicated space at Rue du Rhône.

Geneva

2024: Jacob & Co. launched of the Astronomia Régulateur watch, a timepiece of exceptional mechanical prowess.

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In 2004, Jacob & Co founder was featured in the game Def Jam: Fight for NY, in which the players’ hip-hop characters compete to earn cash with which they can buy jewelry from Jacob the Jeweler.^[50]

Jacob Arabo

The company's creations are also mentioned in ’s single “Girl's Best Friend”, a love song to the rapper’s diamonds, released in 1999. In the video, the artist is wearing Jacob & Co. jewelry while rapping:"I took you outta Jacob’s in clusters / Busters, they wanted to rush us/ Love the way you sparkle when the sun touch ya."^[5][51]

Jay-Z

Jacob Arabo and Jacob & Co are mentioned in numerous rap songs, including songs by , Beyoncé^[52] and others.

Nas