Jamie King

1972 (age 51–52)

McDonald Selznick Associates[2][3]

Early career[edit]

King started his career in entertainment as a dancer. He appeared on the Cher video for "Love And Understanding" and went on tour with Michael Jackson on his Dangerous World Tour in 1992.[1] Afterwards he worked as a director and choreographer in Prince's Glam Slam West nightclub in Los Angeles.[1] While there, King created a new show every week using songs that Prince was unable to commercially release due to legal obligations to Warner Bros. Records. It was during this time that King learned staging.[1] After seeing a performance by Prince at the American Music Awards of 1995 (that King directed and choreographed), Madonna called King to talk about the two of them working together.[1] The first time they worked together was when he choreographed her 1995 music video "Human Nature".[4]

Fitness ventures[edit]

In 2004, King teamed up with Nike to create the Nike Rockstar Workout for use in Crunch Fitness gyms across the United States.[5] In 2007, he released his Rock Your Body fitness DVD which sold 100,000 copies.[5]

Cirque du Soleil, Super Bowl, and Q'Viva[edit]

In 2011 King wrote and directed a touring show by Cirque du Soleil dedicated to Michael Jackson called Michael Jackson: The Immortal World Tour.[6] In 2012, he co-created the boy band IM5 with Perez Hilton and Simon Fuller[3][7] and directed Madonna's Super Bowl XLVI halftime performance. This performance marked the third time he appeared at Super Bowl for work. His first appearance was in 1993 as a dancer in Michael Jackson's performance at Super Bowl XXVII.[3] He returned in 1996 as a choreographer for Diana Ross' performance at Super Bowl XXX.


Also in 2012, he produced the Latin-themed entertainment show Q'Viva! The Chosen with Simon Fuller, Marc Anthony, and Jennifer Lopez.[8] The show was King's first experience working in television rather than stage;[8] however, the singers, instrumentalists, and dancers scouted from the show did give a one-time sold-out performance at the Mandalay Bay Events Center which King also directed.[3] King was the producer for Madonna's 2012 MDNA Tour which marked the first time since Madonna's 2001 Drowned World Tour that he had not been her tour's creative director.[9]


In 2013, King directed another Cirque Du Soleil Michael Jackson-themed show called Michael Jackson: One.[10] Unlike the touring show Immortal, Michael Jackson: One is a resident stage show housed at the Mandalay Bay Resort and Casino. Later in the year, King was the creative director for the third season of The X Factor.[11]


In 2014, King directed Bruno Mars' Super Bowl XLVIII halftime performance which marked the fourth time he had appeared at Super Bowl for work.[11]

1996: halftime show - Diana Ross[3]

Take Me Higher: A Celebration of 30 years of the Super Bowl

1997: – Louise Redknapp

Soft & Gentle 'No Sweat' Tour

1999-2000: – Ricky Martin

Livin' la Vida Loca Tour

2000-2001: – Britney Spears

Oops!... I Did It Again World Tour

2001: – Madonna

Drowned World Tour

2003: – Christina Aguilera[1]

Stripped World Tour

2004: – Madonna

Re-Invention World Tour

2006: – Madonna

Confessions Tour

2006-2007: – Rain

Rain's Coming World Tour

2006-2007: – Christina Aguilera

Back to Basics Tour

2007: – Ricky Martin

Ricky Martin Live: Black and White Tour

2007-2008: – Spice Girls

The Return of the Spice Girls

2008: – Avril Lavigne

The Best Damn Tour

2008-2009: – Celine Dion

Taking Chances World Tour

2008: – Madonna

Hard Candy Promo Tour

2008-2009: – Madonna

Sticky & Sweet Tour

2009: [12] – Britney Spears

The Circus Starring Britney Spears

2010: – Rihanna

Last Girl on Earth Tour

2011: – Rihanna

Loud Tour

2011: – Britney Spears

Femme Fatale Tour

2011: [13]Cirque du Soleil

Michael Jackson: The Immortal World Tour

2012: [14] – Reality Show: Los Angeles, Las Vegas & Tour of Latin America

¡Q'Viva! The Chosen Live

2012: [15] – Madonna

Super Bowl XLVI halftime show

2012: - Jennifer Lopez

Dance Again World Tour

2012: - Jennifer Lopez and Enrique Iglesias

Summer Tour 2012

2013: – Cirque du Soleil[10]

Michael Jackson: One

2014: Halftime Show – Bruno Mars

Super Bowl XLVIII

2014-2015: – Big Bang

Japan Dome Tour "X"

2015-2016: - Madonna

Rebel Heart Tour

2018: - Christina Aguilera

Liberation Tour

2019: - Nicki Minaj

The Nicki Wrld Tour

2019-2020: - Madonna (credited as a creative producer)

Madame X Tour

2023: - Madonna[16]

The Celebration Tour

King was the director for the following tours/productions:


Sources:[2][11][17][18]

Official website

at IMDb

Jamie King