Look at Me Now (Chris Brown song)
"Look at Me Now" is a song by American singer Chris Brown featuring fellow American rappers Lil Wayne and Busta Rhymes released as the second single from Brown's fourth studio album F.A.M.E. on February 1, 2011. The artists co-wrote the song with its producers Afrojack, Diplo, and Free School, with additional writing from Ryan Buendia. Musically, "Look at Me Now" is a "dirty south–inspired" hip hop song that features "thumping bass, spacy synth and horn jam sounds."
"Look at Me Now"
February 1, 2011
2010
The Record Plant, Los Angeles
3:44
- Chris Brown
- Thomas Pentz
- Jean Baptiste
- Ryan Buendia
- Dwayne Carter
- Trevor Smith
- Nick van de Wall
Critical reception towards the song was positive, where critics noted it as a standout track on the album, and praised Busta Rhymes and Lil Wayne's rap verses. "Look at Me Now" proved to be successful in the United States, where it reached number six on the Billboard Hot 100 chart, making it Brown's highest chart position since "Forever" (2008). It also reached number one on the Hot Rap Songs and Hot R&B/Hip-Hop Songs charts. Internationally, the song charted in Australia, Canada, France, New Zealand and the United Kingdom.
An accompanying music video was directed by Colin Tilley and filmed in Los Angeles, California. It features numerous scenes of Brown, Busta Rhymes, and Lil Wayne in a smoke-filled, graffiti-covered parking garage, where a Step Up-type dance-off is held. The video received a positive response from critics for displaying various colors and intricate routines performed by Brown and several dancers. The song won three awards at the 2011 BET Awards for Best Collaboration, Viewer's Choice and Video of the Year. Several artists have covered the song and released their own remixes, including Karmin, Justin Bieber, Trey Songz and Da Brat.
Background and release[edit]
The artists co-wrote "Look at Me Now" with its producers Afrojack, Diplo, and Free School, with additional writing from Ryan Buendia.[1][2] The song was recorded and mixed by Brian Springer at The Record Plant—a studio in Los Angeles, California.[2] "Look at Me Now" was released for digital download on February 1, 2011,[3] and was sent to rhythmic contemporary radio in the United States on February 8.[4] In an interview with Vibe magazine, Diplo revealed that when he was first asked to put the song together, he thought that "Look at Me Now" was not for an official release, saying: "I knew that I was working on something for a Chris Brown record, but I thought it was for a mixtape... When I did the beat, I gave it to one of his writers. Then Busta Rhymes got on it and I was like, 'Okay, this is going to be a club record.' And then when Wayne got on it 'Look at Me Now' became a radio record. It just took off from there."[5]
Composition[edit]
"Look at Me Now" is a "dirty south–inspired" hip hop song that features American rappers Lil Wayne and Busta Rhymes.[6][7] According to Chad Grischow from IGN, the song features "thumping bass, spacy synth and horn jam sounds."[8] Electronic background mixes are also present in the song.[9] Over a hip hop drum beat that evokes Cali Swag District's 2010 single "Teach Me How to Dougie", "Brown sings that he's still riding high (in a yellow Lamborghini, to boot) before venturing off into a typically tasteless discussion of his manhood", according to staff members from Idolator.[10] Jon Caramanica from The New York Times also wrote that on the song, Brown "double-time-raps about stealing girlfriends."[11] Akshay Bhansali from MTV News wrote that "Look at Me Now" features "a fast-rapping flurry of awesome self-indulgence courtesy of Busta Rhymes, Lil Wayne and Chris, with an eerie downtempo beat cooked up by chefs Afrojack and Diplo."[12] Afrojack told MTV News that the song was the product of a beat he passed to Diplo. "Yeah, Diplo called me... He was like, 'We are in the studio right now, and we are gonna do a track on the beat.' And I was like, 'OK, whatever. Have fun.'"[12]
Music video[edit]
Background[edit]
The accompanying music video for "Look at Me Now" was directed by Colin Tilley and filmed in Los Angeles, California on February 16, 2011.[13] Images from the shoot were released online the next day, as one of the images showed Chris Brown, Lil Wayne and Busta Rhymes standing on top of an ambulance car in front of an industrial building, while another image showed the DeLorean sports car from the 1985 film, Back to the Future.[13] The video premiered online on March 10, 2011.[14][15] Brown spoke about the video in an interview with MTV News, saying,
Live performances[edit]
During Brown's visit to Australia for his F.A.M.E. Tour, he made a guest appearance at Canadian recording artist Justin Bieber's concert at the Acer Arena in Sydney on April 28, 2011, where they performed "Look at Me Now" together.[26] For the performance, Bieber covered Busta Rhymes' verse.[27] On June 26, 2011, Brown performed the song at the 2011 BET Awards, where he opened his performance with his single "She Ain't You", while wearing a gray suit with voluminous pant legs and a cape fashioned out of a jacket.[28] He then performed "Look at Me Now", as a group of dancers in similarly street black hoodies joined him on stage. For the performance, Brown switched his outfit to a black jumpsuit. Rhymes later appeared from a brightly lit cube flanked by dancers in eerie, transparent masks illuminated by blinking lights. Wearing a black jacket with enormous, ridged sleeves, Rhymes dropped the microphone after performing his verse and walked off the stage. Brown ended the performance with "Paper, Scissors, Rock", a song from F.A.M.E..[28]
Remixes and cover versions[edit]
American R&B singer Trey Songz released a remix of "Look at Me Now" via Twitter on February 4, 2011.[29] In his version, Songz asks Brown why he didn't call him to be part of the song.[29] A So So Def remix of the song, featuring American rapper Da Brat, was released online via Rap-Up on April 13, 2011.[30] In April 2011, pop duo Karmin uploaded a video of them performing a cover version of "Look at Me Now" onto YouTube.[31] Within three days of its release, the video had been viewed over 560,000 times. In their version, member Amy Heidemann recreates verses rapped by Brown, Busta Rhymes and Lil Wayne, while member Nick Noonan backs her up on the keyboard.[31] Justin Bieber performed "Look at Me Now" during his My World Tour in Tel Aviv, Israel on April 14, 2011, where he covered Brown and Rhymes' verses.[32] On November 30, 2011, American rapper Mac Lethal released a cover video of the song onto YouTube, in which he performs a version with his own lyrics while simultaneously cooking pancakes.[33] American rapper Twista also creates his own verses for the song. St. Louis-based rapper Chingy also released his freestyle verse of the song.
Chart performance[edit]
In the United States, "Look at Me Now" debuted at number 62 on the Hot R&B/Hip-Hop Songs chart dated January 29, 2011.[44] After spending nine weeks on the chart, the song peaked at number one in the issue dated April 2, 2011,[45] where it remained for eight consecutive weeks.[46] It also reached number one on the US Hot Rap Songs chart, and became Brown's first number-one single on the chart as a lead artist.[47] He previously topped the chart in 2006 as a featured artist on Bow Wow's "Shortie Like Mine".[47] On the US Billboard Hot 100 chart, "Look at Me Now" debuted at number eleven in the issue dated February 19, 2011.[48] It later peaked at number six and became Brown's highest charting effort on the Hot 100 since "Forever", which had peaked at number two in 2008.[49][50] The song also became Busta Rhymes' seventh top-ten Hot 100 hit and Lil Wayne's thirteenth.[50] As of April 2014, "Look at Me Now" has sold over four million digital copies in the United States.[51] On October 3, 2017, the single was certified five times platinum by the Recording Industry Association of America (RIAA) for combined sales and streaming equivalent units of over five million units.
In Australia, "Look at Me Now" debuted at number 75 on the ARIA Singles Chart dated March 7, 2011,[52] and peaked at number 46 on May 9, 2011.[53] The song was certified gold by the Australian Recording Industry Association (ARIA), denoting sales of 35,000 copies.[54] In New Zealand, the song entered the New Zealand Singles Chart at number 39 on May 2, 2011 and peaked at number 37 the following week, and spent four weeks on the chart.[55] In the United Kingdom, "Look at Me Now" debuted at number 57 on the UK Singles Chart and peaked at number 44, and spent a total of nine weeks on the chart.[56] It also charted on the UK R&B Chart at number 13.[57] In France, the song debuted at number 85 on the French Singles Chart and spent three consecutive weeks on the chart.[58]