Media manipulation
Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.[1][2][3]
For other uses, see Manipulation.
In practice, media manipulation tactics may include the use of the use of rhetorical strategies including logical fallacies, deceptive content like disinformation, and propaganda. techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In Propaganda: The Formation of Men's Attitudes, Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication – without which there could be no propaganda.[4]
It is used within public relations, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar.
As illustrated below, many of the more modern mass media manipulation methods are types of distraction, on the assumption that the public has a limited attention span.