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Meituan

Meituan (Chinese: 美团; pinyin: Měituán; formerly Meituan–Dianping) is a Chinese shopping platform for locally found consumer products and retail services including entertainment, dining, delivery, travel and other services.[2] The company is headquartered in Beijing and was founded in 2010 by Wang Xing.

Type of business

Chinese

May 2010 (2010-05)

1000+

China

Wang Xing, Fu Lihui, Mu Rongjun, Liang Foxing, Chen Mei Wah

Internet company

Voucher selling

Increase CN¥179.128 billion (US$27.77 billion, 2021)[1]

46,662 (until April 30, 2018)

DianPing
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Shanghai Sankuai Zhisong Technology Co., Ltd
Shenzhen Sankuai Online Technology Co., Ltd,
Tianjin Sankuai Technology Co. Ltd.
Xiamen Sankuai Online Technology Co., Ltd
Shanghai Juzuo Technology Co., Ltd

March 29, 2009 (2009-03-29)

Active

The company operates different apps and websites for different services. The Meituan site offers deals of the day by selling vouchers on local services and entertainment. By May 2014, the company had 5,000 employees.[3] In 2015, Meituan merged with Dazhong Dianping and changed its name to "Meituan-Dianping".[4] dianping.com (大众点评网 Dàzhòng diǎnpíng wǎng, literally "public reviews net") hosts consumer reviews of restaurants, similar to Yelp and TripAdvisor,[5] and also offers group buying similar to Groupon. Meituan-Dianping is one of the world's largest online and on-demand delivery platforms.[6] It has over 290 million monthly active users and 600 million registered users as of April 2018.[7] In Q2 2021, GTV of Meituan food delivery business increased by 59.5% year over year. The daily average number of food delivery transactions increased by 58.9% year over year to 38.9 million.[8]

Company[edit]

Meituan.com is a group-discount website that sells vouchers from merchants for deals, subject to a minimum number of buyers who demand a discount, from which Meituan generates commissions.[3] Meituan.com generates most of its revenue from mobile application services. The company has partnering agreements with over 400,000 local Chinese businesses. Meituan accounts for the largest market share by revenue, followed by LaShou and 55tuan.[3][9]

Meituan networking marketing[edit]

Meituan is a Chinese O2O (online-to-offline) local life service platform. It has 600 million users and almost 4.5 million business partners that cover nearly all China. About 35 million people use the service every day. Meituan offers a one-stop "travel life" service platform for users to achieve coverage of full consumption in different places. Therefore, now there are 70 million users of hotel and travel businesses in total.[25]


In 2020, the company will achieve revenue of RMB 114.8 billion, with 511 million annual users (mainly from the takeaway business in 2020) and 6.8 million active merchants. In 2020, the company will achieve revenue of RMB 114.8 billion, with 511 million annual users (mainly from the takeaway business in 2020), 6.8 million active merchants, 355 million domestic hotel nights, ranking first in the industry in the amount of hotel nights, and a solid market share for Meituan takeaway, making Meituan the leading local lifestyle service platform. Meituan has become the leading local lifestyle service platform.[26]

Management and administration[edit]

The company is headquartered in Beijing and was founded in 2010 by Wang Xing.[27] Prior to starting Meituan, Wang founded Xiaonei and Fanfou, which were based on Facebook and Twitter respectively.[10]

Lei, Ya-Wen. "Delivering Solidarity: Platform Architecture and Collective Contention in China’s Platform Economy.” American Sociological Review, (February 2021). .

https://doi.org/10.1177/0003122420979980

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Official website

Bloomberg