NBC Sports
NBC Sports is an American programming division of the broadcast network NBC, owned and operated by the NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its dedicated national sports cable channels. Formerly operating as "a service of NBC News", it broadcasts a diverse array of sports events, including the French Open, the Premier League, the IndyCar Series, NASCAR, the National Football League (NFL), Notre Dame Fighting Irish college football, the Olympic Games, professional golf, the Tour de France and Thoroughbred racing, among others. Other programming from outside producers – such as coverage of the Ironman Triathlon – is also presented on the network through NBC Sports. With Comcast's acquisition of NBCUniversal in 2011, its own cable sports networks were aligned with NBC Sports into a part of the division known as the NBC Sports Group.
This article is about the sports division of NBCUniversal. For the former cable channel, see NBCSN. For sports on USA Network produced by NBC, see NBC Sports on USA Network.Launched
Branding[edit]
With the premiere of Sunday Night Football, NBCUniversal hired Troika Design Group to design an overall visual identity for its coverage, including branding, on-air graphics, and other visual elements.[48]
Concurrent with the relaunch of Versus as NBC Sports Network on January 2, 2012, and the 2012 NHL Winter Classic, NBC Sports also launched a comprehensive redesign of its branding, including a new on-air graphics design built around the NBC peacock, and an updated logo for the division as a whole (replacing a logo that had been in use since 1989). The new design was also intended to be modular, allowing it to be expanded for use in larger events across multiple networks (such as the Super Bowl and the Olympic Games).[49] A refreshed design for on-air graphics was introduced on January 1, 2015 (in time for the 2015 NHL Winter Classic and NFL playoffs), with a cleaner and brighter visual appearance.[50]
NBC began using dedicated graphics packages specifically for Sunday Night Football during Super Bowl LII, and unveiled a second redesign for the 2022 season during Super Bowl LVI.[51][52] NBC similarly diverged for its Premier League coverage in 2019, adopting elements of its new British sibling Sky Sports.[53] In 2023, NBC transitioned college football (which had continued to use the 2015 graphics) to new graphics derived from the Sunday Night Football graphics introduced in 2022.[54]