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NFL Films

NFL Productions, LLC, doing business as NFL Films,[1] is the film and television production company of the National Football League. It produces commercials, television programs, feature films, and documentaries for and about the NFL, as well as other unrelated major events and awards shows. Founded as Blair Motion Pictures by Ed Sabol in 1962 and run by his son Steve Sabol until his death, it produces most of the NFL's filmed and videotaped content except its live game coverage, which is handled separately by the individual networks. NFL Films is based in Mount Laurel, New Jersey.

Predecessor

Blair Motion Pictures

1962 (1962)

Steve Sabol (1962–2012)
John Facenda (1966–1984)
Sam Spence (1966–1990)
Harry Kalas (1975–2009)

Style[edit]

Much has been made of the Films style. Salon.com television critic Matt Zoller Seitz has called NFL Films "the greatest in-house P.R. machine in pro sports history...an outfit that could make even a tedious stalemate seem as momentous as the battle for the Alamo."[6]


NFL Films productions follow certain patterns. Film is mostly used, one camera is dedicated entirely to slow motion shots, microphones are present on the sidelines and near the field to pick up both the sounds of the games as well as the talk on the sidelines, and narrators with deep, powerful, baritone voices are preferred. Narrators have generally been from the Philadelphia metropolitan area, with well-known announcers such as Jefferson Kaye, Harry Kalas, John Facenda, Andy Musser, Jack Whitaker, William Woodson, and current announcer Scott Graham all having narrated NFL Films presentations at various points in time. J.K. Simmons was tapped to narrate the company's one-hour recap of the 16–0 regular season of the 2007 New England Patriots, while actor Burt Lancaster was tabbed for narrations during 1969. Burl Ives narrated the 1971 Washington Redskins highlight film.


Team-specific films such as year-in-review films have occasionally been narrated by broadcasters or personalities involved with the team in question. Examples include the 1985, 2000 and 2001 Oakland Raiders season reviews being narrated by actor and former Raiders player Carl Weathers. Former Giant Frank Gifford periodically narrated New York Giants season reviews (notably the company's throwback-themed 2013 season recap) until he died in 2015, and ex-Giants teammate Pat Summerall narrated highlight films for many teams until he died in 2013. New England Patriots play-by-play announcer Gil Santos narrated the year-in-review films of the 1974, 1976, and 1978 seasons, and New Orleans Saints films from their inception in 1967 through 1979 were narrated by Don Criqui, who called Saints games for the NFL on CBS in the team's early years, and radio announcers Al Wester and Wayne Mack. Other programming such as "NFL Films Presents" and its Super Bowl Recap hosted by Carissa Thompson has been narrated by veteran actor and voice actor Leonard Dozier.


The style has been called tight on the spiral, a reference to the frequently-used slow-motion shot of the spinning football as it travels from the quarterback's hand to the receiver. This shot usually consists of shows the quarterback throwing the football, then the camera zooming in to focus on the spinning ball, as the ball starts to descend, the camera zooms out, showing the result of the ball travelling into the receiver's hands. NFL Films also dubs sound bites of local radio broadcasts over key plays, because radio announcers are typically more enthusiastic about their home teams than are network television broadcasters. In addition, NFL Films often uses multiple camera angles (with an emphasis on close-up shots that often exaggerate the speed of the players in real-time). The company's films also employ muscular orchestral scores from a wide variety of musicians, notably Sam Spence, Johnny Pearson (whose "Heavy Action" became the theme for Monday Night Football) Frank Rothman, Ralph Dollimore, Udi Harpaz, Malcolm Lockyer, Jan Stoeckart (under his varied stage names such as Jack Trombey), Peter Reno, Paul Lewis, Prameela Tomashek, Dave Robidoux and Tom Hedden. The company's use of KPM Musichouse (Now KPM Music) tracks also notably included Syd Dale; tracks include "Maelstrom" for the company's 1968 Minnesota Vikings season highlight reel and also the psychedelic-flavored jazz track "Artful Dodger" on the film recap of Super Bowl V, specifically during the montage which shows Johnny Unitas's 75-yard touchdown pass to John Mackey which was tipped in flight by Eddie Hinton and Mel Renfro before bounding to Mackey.


The company also makes prolific use of footage of players and coaches in the locker room after the game. With these techniques NFL Films turns football games into events that mimic ballet, opera, and epic battle stories. Among the company's most famous creations is the poem and accompanying music cue "The Autumn Wind", which have become official themes for the Las Vegas Raiders.

A Football Life

NFL Films Presents

Inside the NFL

NFL Turning Point

NFL Gameday All-Access

NFL Matchup

Peyton's Places

NFL Icons, released through on October 2, 2021[12]

Epix

Good Morning Football

Success[edit]

Although NFL Films earns more than $50 million in revenue a year and is expanding at a double digit rate, compared to the $18 billion in revenue that the NFL earns from television alone, most consider this to be minor.[4] The real value of NFL Films is how it packages and sells the game and many credit it as a key reason that the NFL has become the most watched league in the United States.


In addition to covering the National Football League, NFL Films has also ventured into other unrelated documentary films, such as documenting the Munich Olympics massacre for one of NBC's Olympics telecasts and serving as back-up film photography for other major events, including the Stanley Cup Finals (NHL Original Productions), the NBA Finals (NBA Entertainment) and the World Series (MLB Productions). It also produced the video for Journey's 1983 hit single "Faithfully". NFL Films also has worked with Volkswagen Group in producing Audi's Truth in 24 series about Audi's efforts at the 24 Hours of Le Mans using the signature style to package and sell the marque's efforts in France.


The company has also done films for major college football programs, such as Colorado State University; the company's 1977 film on CSU's football program used John Denver's song "Rocky Mountain High" as well as an instrumental cover of The Beatles' song "Tell Me What You See", and noted alumni of the team who had gone on to NFL careers, such as Bill Larson of the Lions and Bill Kennedy of the Colts, Kevin McClain of the Rams, and Greg Stamrick of the Oilers.


NFL Films' distinctive style has been parodied in numerous commercials, particularly for the NFL's sponsors, including Sprint Nextel and Burger King.


NFL Films has won 112 Sports Emmys.[14]

The Power and the Glory: The Original Music & Voices of NFL Films (1998)

Autumn Thunder: 40 Years of NFL Films Music (2004)

(1996)

NFL Country

Music from National Football League Films, LP NFL-1, c. 1970s.

(2008)

Truth in 24

(2011)

Lombardi

(2022)

Fantasy Football

(2023)

The Perfect 10

Football Follies

Sam Spence

Official website