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New Victory Theater

The New Victory Theater is a theater at 209 West 42nd Street in the Theater District of Midtown Manhattan in New York City, near Times Square. Built in 1900 as the Republic Theatre (also Theatre Republic), it was designed by Albert Westover and developed by Oscar Hammerstein I as a Broadway theater. The theater has been known by several names over the years, including the Belasco Theatre, Minsky's Burlesque, and the Victory Theatre. The theater is owned by the city and state governments of New York and leased to nonprofit New 42, which has operated the venue as a children's theater since 1995. The New Victory presents theater shows, dance shows, puppet shows, and other types of performance art shows from all around the world.

"Republic Theatre" redirects here. For the historic cinema in South Carolina, see Republic Theater. Not to be confused with New Victoria Theatre.

Address

209 West 42nd Street
New York City
United States

City and State of New York

499

September 27, 1900

December 11, 1995

1994–1995

Albert Westover

The New Victory Theater's modern design dates to a 1995 renovation; its facade reflects its appearance in 1900, while the interior incorporates details that were added when David Belasco took over the theater in 1902. The theater has a brick and brownstone facade with a central stoop leading to the second floor. Inside the entrance is a lobby and reception area, as well as a basement with the theater's restrooms, lockers, and concessions. The New Victory Theater's auditorium seats 499 people on three levels, although it originally accommodated over 900 guests. The auditorium is designed in a red-and-gold palette, with green and purple accents, and contains box seats and a decorative domed ceiling. The backstage areas were initially extremely small, but they were expanded into a new wing in 1995.


The theater opened on September 27, 1900, with the play Sag Harbor. Two years later, Belasco leased the theater, renamed it for himself, and completely reconstructed the interior. Although Belasco restored the Republic Theatre name in 1910, he continued to operate it until 1914. A. H. Woods then leased the theater until 1922, when Oliver D. Bailey took over, hosting the play Abie's Irish Rose at the theater for five years. Due to a lack of theatrical productions, Billy Minsky converted the Republic into a burlesque house in 1931, and his family operated it as such until 1942. Afterward, the Republic became a movie theater, the Victory, operated by the Brandt family. The theater became the first adult movie theater on 42nd Street in 1972. New 42 took over the Victory and several neighboring theaters in 1990. Plans for the children's theater were announced in 1993, and Hardy Holzman Pfeiffer Associates restored the theater, which reopened on December 11, 1995, as the New Victory.

Site[edit]

The New Victory Theater is at 209 West 42nd Street, on the northern sidewalk between Eighth Avenue and Seventh Avenue, at the southern end of Times Square in the Midtown Manhattan neighborhood of New York City.[1][2] The building occupies a rectangular land lot covering 6,942 sq ft (644.9 m2), with a frontage of 69 ft (21 m) on 42nd Street and a depth of 100.5 ft (30.6 m).[1] The theater abuts 3 Times Square to the east and northeast, as well as the Lyric Theatre to the west and northwest. It also shares the block with the Hotel Carter building, the Todd Haimes Theatre, and the Times Square Theater to the west. Other nearby buildings include 255 West 43rd Street, the St. James Theatre, and the Hayes Theater to the northwest; 229 West 43rd Street and 1501 Broadway to the north; 5 Times Square and the New Amsterdam Theatre to the south; and the Candler Building to the southwest.[1][2]


The surrounding area is part of Manhattan's Theater District and contains many Broadway theaters.[3] In the first two decades of the 20th century, eleven venues for legitimate theatre were built within one block of West 42nd Street between Seventh and Eighth Avenues.[4][5] The New Amsterdam, Harris, Liberty, Eltinge, and Lew Fields theaters occupied the south side of the street. The original Lyric and Apollo theaters (combined into the current Lyric Theatre), as well as the Times Square, Victory, Selwyn (now Todd Haimes), and Victoria theaters, occupied the north side.[5] These venues were mostly converted to movie theaters by the 1930s, and many of them had been relegated to showing pornography by the 1970s.[5][6]

Operations[edit]

The New Victory Theater is operated by New 42nd Street.[153][273] The New Victory's shows are largely intended for children up to 17 years old.[153][296] Since 2019, Russell Granet has served as the theater's president and chief executive officer.[297] In addition, as of 2022, Mary Rose Lloyd is the artistic director.[298]


When the New Victory opened in 1995, it operated an education program on weekdays for students who attended public and private schools in the city.[268] The New Victory Theater also offered apprenticeships for high school and college students who lived in the city.[268][274] These apprenticeships, funded by a scholarship grant, originally ran for 10 to 12 weeks and trained students to be ushers.[274] In addition to the apprenticeship and education programs, the theater operates the Usher Corps, training high-school students to be ushers.[299] In 2014, the New Victory was awarded by the President's Committee on the Arts and the Humanities with the National Arts and Humanities Youth Program Award for the usher program.[300] The New Victory also operates LabWorks, a program in which performers and other artists can receive rehearsal space and subsidies.[287][301] Since 2021, the New Victory has also operated LabWorks Launch, in which a LabWorks artist is selected to develop their work further and present it at the theater.[301]


To attract audiences, the theater sold tickets at relatively inexpensive prices (originally capped at $25);[153][268] by comparison, tickets for the average Broadway plays or musicals could be four to five times as expensive.[273] The New Victory also offered annual memberships for families.[153][268] About 900 families bought memberships in the New Victory's first season of operation, while 3,600 more families became members in its second season.[281]

List of Broadway theaters#Existing former Broadway theaters

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Belasco Theater

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The Routledge Guide to Broadway

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ProQuest

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ProQuest

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The story of 42nd Street: the theaters, shows, characters, and scandals of the world's most notorious street

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"Times Square Victory"

Morrison, William (1999). Broadway Theatres: History and Architecture. Mineola, NY: Dover Publications.  0-486-40244-4.

ISBN

Reiter, Amy (May 19, 1995). "New York's Oldest Theatre Is Broadway's Newest Victory". Back Stage. Vol. 36, no. 20. pp. 3, 35, 39.  0005-3635. ProQuest 963007472.

ISSN

Stern, Robert A. M.; Fishman, David; Tilove, Jacob (2006). . New York: Monacelli Press. ISBN 978-1-58093-177-9. OCLC 70267065. OL 22741487M.

New York 2000: Architecture and Urbanism Between the Bicentennial and the Millennium

Weathersby, William Jr. (April 1996). "The new Victory Theatre". TCI. Vol. 30, no. 4. p. 42.  209636196.

ProQuest

Winter, William (1918). . Vol. 2. Jefferson Winter. ISBN 978-1-4047-7775-0. Public Domain This article incorporates text from this source, which is in the public domain.

The Life of David Belasco

Official website

Internet Broadway Database listing

Museum of the City of New York Digital Collections. and Belasco Theatre (New York, N.Y. : 42nd Street)

Theatre Republic