Nissan
Nissan Motor Co. Ltd. (日産自動車株式会社, Nissan Jidōsha kabushiki gaisha) is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa, Japan. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand, with in-house performance tuning products (including cars) under the Nismo and Autech brands. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.
This article is about the multinational automobile manufacturer. For other uses, see Nissan (disambiguation).
Native name
日産自動車株式会社
Nissan Jidōsha kabushiki gaisha
- TYO: 7201
- Nikkei 225 component (7201)
- TOPIX Large 70 component (7201)
26 December 1933 (under Nissan Group)[1][2]
- Masujiro Hashimoto[3]
- DAT line:
- Kenjiro Den
- Rokuro Aoyama
- Meitaro Takeuchi
- Yoshisuke Aikawa
- William R. Gorham
Worldwide
3,250,800 units (2022)[4]
¥377.109 billion (FY 2022)[5]
¥221.900 billion (FY 2022)[5]
¥17,598.581 billion (FY 2022)[5]
¥5,328.721 billion (FY 2022)[5]
131,461 (2022)[5]
- Transportation:
- Nissan Commercial Vehicles
- Dongfeng Motor Co., Ltd. (50%)
- Nissan Shatai (43%)
- Mitsubishi Motors (34%)
- NMKV (50%)
- Other:
- Nissan Techno
- Jatco
- International:
- Nissan Australia
- Nissan Ibérica
- Nissan India
- Nissan Indonesia
- Nissan New Zealand
- Nissan Philippines
- Nissan South Africa
- Nissan UK
- Nissan USA
Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. As of November 2023, Renault holds a 15% voting stake in Nissan, while Nissan holds the same stake in Renault.[7] Since October 2016 Nissan holds a 34% controlling stake in Mitsubishi Motors.[8]
In 2017, Nissan was the sixth largest automaker in the world, after Toyota, Volkswagen Group, Hyundai Motor Group, General Motors and Ford.[9] In 2014, Nissan was the largest car manufacturer in North America.[10] With a revenue of $78 billion in 2022, Nissan was the ninth largest automobile maker in the world, as well as being the leading Japanese brand in China, Russia, and Mexico.[11] As of April 2018, Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles.[12] The top-selling vehicle of the car-maker's fully-electric lineup is the Nissan LEAF, the No. 2 top-selling electric car globally, just behind the Tesla Model 3.[13]
Nissan technologies[edit]
In 1982, Nissan's first final assembly robots were installed in the Murayama plant, where the then-new March/Micra was assembled. In 1984, the Zama plant began to be robotized; this automation process then continued throughout Nissan's factories.[78]
Nissan electric vehicles have been produced intermittently since 1946. In 2010, the Nissan Leaf plug-in battery electric vehicle was introduced; it was the world's most sold plug-in electric car for nearly a decade. It was preceded by the Altra and the Hypermini. Until surpassed by Tesla, Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles as of April 2018.[12] In 2022, it was announced that Nissan was intending to create solid-state batteries for electric vehicles.[79]
Branding and corporate identity[edit]
Brands[edit]
Nissan: Nissan's volume models are sold worldwide under the Nissan brand.
Datsun: Until 1983, Nissan automobiles in most export markets were sold under the Datsun brand. In 1984 the Datsun brand was phased out and the Nissan brand was phased in. All cars in 1984 had both the Datsun and Nissan branding on them and in 1985 the Datsun name was completely dropped. In July 2013, Nissan relaunched Datsun as a brand targeted at emerging markets. However, due to sluggish sales, Nissan ended sales of Datsun-badged vehicles in 2022.[102][103]
Infiniti: Since 1989, Nissan has sold its luxury models under the Infiniti brand. In 2012, Infiniti changed its headquarters to Hong Kong, where it is incorporated as Infiniti Global Limited. Its president is former BMW executive Roland Krueger. From 2014 to 2020, the Japanese-market Skyline (rebadged Infiniti Q50) and Fuga (rebadged Infiniti Q70) were sold with Infiniti emblem.[104]
Nismo: Nissan's in-house tuning shop is Nismo, short for "Nissan Motorsport International Limited." Nismo is being re-positioned as Nissan's performance brand.[105][106]
Marketing activities[edit]
Nismo is the motorsports division of Nissan, founded in 1984. Nismo cars have participated in the All Japan Sports Prototype Championship, Super GT, IMSA GT Championship, World Sportscar Championship, FIA World Endurance Championship, British Touring Car Championship, Supercars Championship and Blancpain GT Series. Also, they were featured at the World Series by Nissan from 1998 to 2004.
Nissan sponsored the Los Angeles Open golf tournament from 1987 to 2007.
Beginning in 2015, Nissan became the naming rights sponsor for Nissan Stadium, the home of the Tennessee Titans and Tennessee State University football teams in Nashville.[145] Nissan also became the official sponsor of the Heisman Trophy and UEFA Champions League.[146] Since 2019, Nissan has been the naming rights sponsor for Nissan Arena, the home of the Brisbane Bullets basketball team and Queensland Firebirds netball team in Brisbane, Australia.[147]