Nivea
Nivea (German pronunciation: [niˈveːa] ⓘ,[1][2] stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG. This was the origin of Eucerin brand. Nivea comes from the Latin adjective niveus, nivea, niveum, meaning "snow-white".[3]
For other uses, see Nivea (disambiguation).Product type
1911 (as Nivea)
Worldwide
During the 1930s, Beiersdorf produced various products such as tanning oils, shaving creams, shampoo, facial cleanser, and toners. In World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf bought the rights back. During the 1980s, the NIVEA brand expanded into a wider market.
Controversies[edit]
In 2011, NIVEA was fined $900,000 by the U.S. Federal Trade Commission for falsely claiming that consumers could slim down by regularly applying NIVEA My Silhouette! cream to their skin.[11][12] The same year, NIVEA published a world map on its website that omitted Israel;[13] Simon Wiesenthal Center protests.[14]
In June, 2019, marketing and media industry journal Ad Age reported on June 26, 2019, that FCB, Nivea's long-time ad agency, had ended its relationship with the company. Among the primary reasons cited was NIVEA's rejection of a proposed ad that featured two men's hands touching because, according to a NIVEA executive, "we don't do gay at NIVEA."[15] Crain's Chicago Business reported that FCB had ended the relationship of more than a century. Noting that the breakup occurred at the end of LGBT pride month, Crain's noted that FCB would be forgoing the management of NIVEA's $21.8 million U.S. advertising budget. It represented 1% of FCB's revenue globally.[16]
