Oriflame
Oriflame Holding AG is a Swedish-Swiss multinational multi-level marketing company that sells beauty and personal care products directly to consumers online through a network of independent sellers.[1]
This article is about the consumer goods company. For other uses, see Oriflamme (disambiguation).Company type
January 1, 1967
- Jonas af Jochnick
- Robert af Jochnick
- Bengt Hellsten
Anna Malmhake (CEO)
Alexander af Jochnick (Chairman)
€1.5 billion
6000
History[edit]
Oriflame was founded on January 1, 1967, in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten.[2] The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.
Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019.[3]
In 2023, Anna Malmhake succeeded Magnus Brännström as CEO & President after Brännström's 18-year tenure.[4]
In August 2022, Oriflames Marcus Fogel (Senior Director of Global Digital Services) worked alongside PayU CEO, Mario Shiliashki to work out a 21-day payment plan for buyers of Oriflames online products.[5]
In 2023, Oriflame signed a collaboration contract with Arnest Management LLC (Arnest) a perfume, cosmetic, and household products manufacturer from Russia.[6] Part of the contract was that Arnest would be acquiring Cetes Cosmetics Russia.[6]
Operations[edit]
The company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion Euro.[7] As of August 2020, Oriflame operated in more than 60 countries, where its beauty products were marketed by over 3 million Oriflame Brand Partners.[8]
Oriflame has two Indian manufacturing plants in Noida and Roorkee.[9][10] It also manufactures products in Russia, Poland, and China.[11]
