Penguin Classics
Penguin Classics is an imprint of Penguin Books under which classic works of literature are published in English, Spanish, Portuguese, and Korean among other languages.[1] Literary critics see books in this series as important members of the Western canon, though many titles are translated or of non-Western origin; indeed, the series for decades since its creation included only translations, until it eventually incorporated the Penguin English Library imprint in 1986. The first Penguin Classic was E. V. Rieu's translation of The Odyssey, published in 1946, and Rieu went on to become general editor of the series. Rieu sought out literary novelists such as Robert Graves and Dorothy Sayers as translators, believing they would avoid "the archaic flavour and the foreign idiom that renders many existing translations repellent to modern taste".[2]
In 1964 Betty Radice and Robert Baldick succeeded Rieu as joint editors, with Radice becoming sole editor in 1974 and serving as an editor for 21 years.[3][4] As editor, Radice argued for the place of scholarship in popular editions, and modified the earlier Penguin convention of the plain text, adding line references, bibliographies, maps, explanatory notes and indexes.[5] She broadened the canon of the 'Classics', and encouraged and diversified their readership while upholding academic standards.[5]
Design[edit]
Penguin Books paid particular attention to the design of its books, recruiting German typographer Jan Tschichold in 1947. The early minimalist designs were modernised by Italian art director Germano Facetti, who joined Penguin in 1961.[2] The new classics were known as "Black Classics" for their black covers, which also featured artwork appropriate to the topic and period of the work. This design was revised in 1985 to have pale yellow covers with a black spine, colour-coded with a small mark to indicate language and period (red for English, purple for ancient Latin and Greek, yellow for medieval and continental European languages, and green for other languages).
In 2002, Penguin redesigned its entire catalogue. The redesign restored the black cover, adding a white stripe and orange lettering. The text page design was also overhauled to follow a more closely prescribed template, allowing for faster copyediting and typesetting, but reducing the options for individual design variations suggested by a text's structure or historical context (for example, in the choice of text typeface). Prior to 2002, the text page typography of each book in the Classics series had been overseen by a team of in-house designers; this department was drastically reduced in 2003 as part of the production cost reductions. The in-house text design department still exists, albeit much smaller than formerly. Recent design work includes the Penguin Little Black Classic series, which was released in 2015.
Penguin Classics collaborated with Bill Amberg in 2008 in the design of six books (A Room with a View, Breakfast at Tiffany's, The Big Sleep, The Great Gatsby, Brideshead Revisited, and The Picture of Dorian Gray).[6]
Within the broader category of Classics, Penguin has issued specialized series with their own designs. These include:
In the public eye[edit]
In 2013, Penguin Classics published Morrissey's Autobiography. Concerns arose about the imprint's publishing a book too recently published to be an acknowledged classic, that such a book diluted the brand. Penguin argued that the autobiography was "a classic in the making".[20] The Independent's Boyd Tonkin wrote: "The droning narcissism of the [book] may harm [Morrissey's] name a little. It ruins that of his publisher... Morrissey will survive his unearned elevation. I doubt that the reputation of Penguin Classics will."[21]
Penguin Classics sold well during the 2019-2021 coronavirus pandemic when citizens in many countries, forced into lockdown as a preventive measure, found solace in books.[22]