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Pinkwashing (breast cancer)

Pinkwashing is a form of cause marketing that uses a pink ribbon logos. The companies display the pink ribbon logo on products that are known to cause different types of cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations.[1]

Not to be confused with Pinkwashing (LGBT).

The term 'pinkwashing' is associated with companies that use the pink ribbon symbol or use the support of breast cancer charities as a marketing technique, to promote one of their products, while at the same time manufactured products have proven to contain ingredients that are linked to the disease developed or are used in a manner that associates it with the increased risk of disease.

Origin of the pink ribbon[edit]

The pink ribbon first originated from a woman named Charlotte Hayley in 1992. Charlotte hand made and dispensed peach colored ribbons with informational cards that read " The National Cancer Institute annual budget is $1.8 billion, only 5% goes for cancer prevention. Help us wake up our legislators and Americans by wearing this ribbon".[2] Companies such as Susan G. Komen had used the ribbon but the ribbons became most popular when Esteé Lauder agreed to place the bright pink ribbon on all the products across the United States.

Susan G. Komen for the Cure

Pinkwashing (LGBT)

Purplewashing

, 2011 documentary

Pink Ribbons, Inc.

Feminationalism

Selleck, Laurie Gilmore (2010). "Pretty in Pink: The Susan G. Komen Network and the Branding of the Breast Cancer Cause". Nordic Journal of English Studies. 9 (3): 119–138. :10.35360/njes.232 (inactive 2024-05-16).{{cite journal}}: CS1 maint: DOI inactive as of May 2024 (link)

doi

Silverstein, Amy (2012). "Pink-washing plastic: is the Susan G. Komen breast cancer foundation giving its BPA-happy corporate sponsors a free ride?". Mother Jones. 37 (1): 10.

. World Health Organization. Retrieved 17 October 2017.

"Cancer"

Think Before You Pink website