Political campaign
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.
"Electioneering" redirects here. For the Radiohead song, see OK Computer.Writing directly to members of the public (either via a professional marketing firm or, particularly on a small scale, by volunteers)
By distributing leaflets or selling newspapers
Through websites, online communities, and solicited or unsolicited bulk email
[20]
Through a new technique known as that helps identify and target small demographic slices of voters
microtargeting
Through a - a series of brief appearances in several small towns
whistlestop tour
Hampering the ability of political competitors to campaign, by such techniques as counter-rallies, picketing of rival parties' meetings, or overwhelming rival candidates' offices with mischievous phone calls (most political parties in representative democracies publicly distance themselves from such disruptive and morale-affecting tactics, with the exception of those parties self-identifying as
activist
Organizing
political house parties
Using endorsements of other celebrated party members to boost support (see )
coattail effect
Using a campaign surrogate - a celebrity or person of influence, campaigning on a candidate's behalf.
Remaining close to or at home to make speeches to supporters who come to visit as part of a
front porch campaign
Vote-by-mail, previously known as "absentee ballots" have grown significantly in importance as an election tool. Campaigns in most states must have a strategy in place to impact early voting
[21]
Sale of official campaign merchandise (colloquially known as , in reference to the baiting technique) as a way of commuting a competitor's popularity into campaign donations, volunteer recruitment, and free advertising[22]
swag
Canvassing
Election litter
Election promise
Husting
Lawn sign
Sign war
Microtargeting
Permanent campaign
Political campaign staff
Research strategies of election campaign communication research
Votebank
Assumed Incumbency
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