Prime time
Prime-time, or peak-time, is the block of broadcast programming taking place during the middle of the evening for television shows. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to broadcast their season's nightly programming. The term prime-time is often defined in terms of a fixed time period—for example (in the United States), from 8:00 p.m. to 11:00 p.m. (Eastern and Pacific Time) or 7:00 p.m. to 10:00 p.m. (Central and Mountain Time). In India and some Middle Eastern countries, prime time consists of programmes that are aired on television between 8:00 p.m. and 10:00 p.m. local time.
For other uses, see Prime time (disambiguation).Asia[edit]
Bangladesh[edit]
In Bangladesh, the 19:00-to-22:00 time slot is known as prime time. Several national broadcasters, like Maasranga Television, Gazi TV, Channel 9, and Channel i, broadcast their prime-time shows from 20:00 to 23:00 after their primetime news at 19:00. During Islamic holidays, most of the television stations broadcast their specially-produced shows and world television premieres starting from 15:00 to midnight. During Ramadan, the broadcasters also air special religious and cooking shows starting from 14:00 to 20:00. affecting the primetime hours. Late-night talk shows are also aired from 01:00 to 04:00, except during Ramadan.[1] Religious shows are also broadcast simultaneously from 01:00, along with talk shows and news analysis.[2]
China[edit]
In television in China, the 19:00-to-22:00 time slot is known as Golden Time (Traditional Chinese: 黄金時間; Simplified Chinese: 黄金时间; Pinyin: Huángjīn shíjiān). The term also influenced a nickname of a strip of holidays, known as Golden Week.
Oceania[edit]
Australia[edit]
Prime time in Australia is officially from 6:00 p.m. to midnight, following Australian Eastern Standard Time, with the highest ratings normally achieved between 6:00 p.m. and 9:00 p.m.
New Zealand[edit]
Traditionally, prime time in New Zealand is considered to be 7:30 pm to 10:30 pm, but it can be extended to cover the entire evening of television (5:00 pm to 11:00 pm).