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RJR Nabisco

R. J. Reynolds Nabisco, Inc., doing business as RJR Nabisco, was an American conglomerate, selling tobacco and food products, headquartered in the Calyon Building in Midtown Manhattan, New York City.[1] R. J. Reynolds Nabisco stopped operating as a single entity in 1999. Both RJR (as R. J. Reynolds Tobacco Company) and Nabisco (now part of Mondelēz International) still exist.

Trade name

RJR Nabisco

Subsidiary

April 25, 1985 (1985-04-25)

1999 (1999)

Separated R. J. Reynolds Tobacco Company and renamed to Nabisco Group Holdings

Nabisco (now owned by Mondelēz International)

Cookies, crackers, cigarettes

R.J. Reynolds

www.rjrnabisco.com (archived)

Nabisco's UK operations (including and Walkers), Belin of France, and Saiwa of Italy were sold to BSN.[11] Smith's and Walkers were swiftly resold to PepsiCo.[12]

Smith's

was sold to Yeo Hiap Seng.[13]

Chun King

Associated Biscuits International (consisting of 38% of India's Britannia and 40% of Pakistan's ) to Britannia Industries.[14]

English Biscuit Manufacturers

was sold to Polly Peck.[15]

Fresh Del Monte Produce

was sold to Merrill Lynch, Citicorp Venture Capital, and Kikkoman. Del Monte's Asia operations (outside the Philippines) were separately sold to Kikkoman.[16]

Del Monte Foods

The company's 20% stake in was sold to Hearst Communications.[17][18]

ESPN Inc.

Controversy[edit]

Ads on smoking-free flights[edit]

In April 1988, RJR Nabisco fired the Saatchi & Saatchi advertising agency after their Northwest Airlines ad introducing the airline's in-flight smoking ban. This was despite the agency only being contracted for Nabisco products, not any tobacco products.[21]

Pandora Papers[edit]

In 2021, RJR Nabisco (before it split up) was listed in the Pandora Papers after the law firm Baker McKenzie set up shell companies in Cyprus.[22]

Burrough, Bryan; Helyar, John (1990). . New York: Harper & Row. ISBN 0-06-016172-8.

Barbarians at the Gate: The Fall of RJR Nabisco

(Archive)

RJR Nabisco