Religious broadcasting
Religious broadcasting, sometimes referred to as faith-based broadcasts, is the dissemination of television and/or radio content that intentionally has religious ideas, religious experience, or religious practice as its core focus. In some countries, religious broadcasting developed primarily within the context of public service provision (as in the UK), whilst in others, it has been driven more by religious organisations themselves (as in the United States). Across Europe and in the US and Canada, religious broadcasting began in the earliest days of radio, usually with the transmission of religious worship, preaching or "talks". Over time, formats evolved to include a broad range of styles and approaches, including radio and television drama, documentary, and chat show formats, as well as more traditional devotional content. Today, many religious organizations record sermons and lectures, and have moved into distributing content on their own web-based IP channels.[1]
This article is about broadcasting related to religion. For the spirituality-focused literary genre, see theological fiction. For genres of Christian arts, see Christian media.
Religious broadcasting can be funded commercially or through some sort of public broadcasting-style arrangement (religious broadcasters are often recognized as non-profit organizations). Donations from listeners and viewers, often tax-deductible, are solicited by some broadcasters.[2] In the US, 42 percent of non-commercial radio stations currently have a religious format where on the other hand about 80 percent of the 2,400 Christian radio stations and 100 full-power Christian TV stations throughout the entire United States are considered non-profit.[3]
In some countries, particularly those with an established state religion, broadcasting related to one particular religion only is allowed, or in some cases required. For example, a function of the state-owned Pakistan Broadcasting Corporation is by law "to broadcast such programmes as may promote Islamic ideology, national unity and principles of democracy, freedom equality, tolerance and social justice as enunciated by Islam..." (s. 10(1)(b)).
Broadcasting in both radio and TV has taken on a new look with the development of the internet and mobile devices. Internet radio stations and internet TV stations have been on the rise over the last few years. The main reason for the increase is that the cost to set up and operate is significantly less than traditional radio and TV stations. This is huge for religious organisations as it allows them to put their religious content to a world wide audience at a fraction of the cost.
Industry organizations[edit]
United Kingdom[edit]
The UK equivalent of the NRB is the Christian Broadcasting Council, but affiliation is much less common. Additionally in the UK is the Church and Media Network, formed in 2009 as a successor to the Churches' Media Council, which states that it seeks to be a bridge between the media and the Christian community.
United States[edit]
Christian broadcasters (but not other religions) in the U.S. are organized through the National Religious Broadcasters (NRB) organization.
Funding[edit]
Financially, US channels tend to fare a lot better than UK based ones. The American concept of asking viewers to donate money to a channel to keep it going on air is considered more culturally acceptable than in the UK; as a result more money is raised this way. However this has become more contentious as television preachers have been accused of corruption and soliciting donations for their own personal use. There used to be no advertising revenue model – the traditional method of running commercial TV in the UK – that worked for religious TV channels. The UK government's Broadcasting Act 1990 allowed ownership of broadcasting licences by religious organisations and their officers and those who controlled them in some circumstances;[33] this had previously not been allowed.
Religious channels aimed at a UK audience could get around this previous restriction by basing themselves offshore, often in a European country that permits asking viewers for money on air. Stations may appear to be based in the UK, but actually broadcast from another country. However Ofcom since lifted the restriction, and channels with UK licences can now ask for funds on air.
The other primary method for raising funds to run religious channels is to accept paid advertising. Traveling preachers and large churches and ministries often set up a TV department filming what they do; they then buy slots on TV channels to show their programmes. Often the same programme from an organization is shown on several channels at different times as they buy slots. The vast majority of organizations which do this are US-based. In the UK this tends to make Christian TV channels appear to be US-based, as most material originates there. Some UK TV channels have invested in making programmes to complement advertising, most notably GOD TV and Revelation TV.
