Rock the Vote
Rock the Vote is a non-profit liberal[2] organization in the United States. Through registering new young voters, the group aims to "channel the energy among young people around racial, economic, and health justice into one of the most powerful actions they can take: voting."[3]
Founded
1990 in Los Angeles[1]
- Washington, D.C., United States
United States
Online mobilization, field organizing, entertainment community
Democracy Class[edit]
Rock the Vote: Democracy Class is a program put on by Rock the Vote. It is designed to educate high school students about voting, elections, and governance. The lesson plan uses music, pop culture, video, classroom discussion, and a mock election to teach young Americans about elections.[30][31] On Democracy Day 2011, teachers in all 50 states committed to teaching Democracy Class in more than 1,100 classrooms.[30] High school students in Democracy Classes participate in mobile polls that assess their viewpoints on public policy issues.[32]
Brands for Democracy[edit]
Corporate contributors and partners provide financial support, employee volunteers, releasing limited edition voting merchandise, in-app registration, rideshares, space for in person voter registration or other in-kind contributions. This includes Chicago Sky (WNBA team),[33] Comedy Central,[34] Cox Enterprises (including subsidiaries Autotrader, Kelley Blue Book and Cox Homelife),[35] Cricket Wireless,[36] Doordash,[37] Foot Locker (includes Foot Locker, Champs Sports, Footaction, and Eastbay),[38] Fossil,[39] Gap Inc. (Old Navy, Gap, Banana Republic, Athleta, Intermix, Janie and Jack, and Hill City brands),[40] Hulu,[41] Kate Spade,[42] Lyft,[43] Macy's,[42] Snapchat,[43] Spencer's[44], The Los Angeles Lakers,[45] Tommy Hilfiger,[46] Uber,[43] VH1,[34] WarnerMedia (including HBO),[47] Yelp,[48] Yum! (operates the brands KFC, Pizza Hut, Taco Bell, and The Habit),[49] and Zumiez.[50]
Athletes Rock the Vote[edit]
Athletes Rock the Vote is a program developed by Rock the Vote to partner with sports organizations and individual players to raise awareness and promote voter registration education. This has been accomplished through Public Service Announcements,[51][52] apparel with graphics messaging, and club and stadium messaging, as well as social media posting.[53][54]
Partners include the Golden State Warriors,[53] NFL,[55][56][57] WNBPA,[58][59][60] Pittsburgh Steelers,[61][62] Los Angeles Rams,[63] Atlanta Falcons,[64][65][66] Minnesota Vikings,[67] Baltimore Ravens,[68] New England Patriots,[69][70] San Francisco 49ers,[71][72] Chicago Sky,[73][60] Los Angeles Lakers,[74][75] WNBA,[59][76] and Pac-12 Conference.[77]
Hoopers Vote and Kickoff The Vote initiatives were designed to rally professional basketball and football communities to take action for the 2020 US elections.[54][78][79][80]