Shasta (drink)
Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs.
Industry
Beverages
1889, California
United States
Shasta Beverages, Intl., Inc.
Shasta Sales, Inc.
Shasta Sweetener Corp.
Shasta West, Inc.[1]
Shasta Beverages
various
Advertising[edit]
In the early 1980s, Shasta was expanding nationally and increasing advertising spending. In 1983, the company's ad agency hired Ministry frontman Al Jourgensen (at the time a rising synth pop musician) to write and perform a jingle for a commercial.[5]
Shasta Beverages uses high-fructose corn syrup as the sugar source in their drinks. Shasta diet soft drinks use sucralose and acesulfame potassium as non-nutritive sweeteners. Some of their sugar-based drinks, including their cola, use a combination of high-fructose corn syrup and sucralose. Ingredients for some of their sodas are as follows[9] (in decreasing order by % of product):