Sky Mix
Sky Mix (formerly Sky Three, Sky3, Sky 3, Pick TV and Pick) is a British free-to-air television channel, owned by Sky UK. Despite being a brand new channel, this is the second time that the name "Sky Mix" has been used by Sky. Among multiple previous names, Sky Replay was previously known as 'Sky One Mix' and 'Sky Mix' from 2004 to 2005.
"Sky 3" redirects here. For the album, see Sky 3 (album).Broadcast area
Pick +1 (2010–2022)
31 October 2005
Sky Three (2005–2008)
Sky3 (2008–2011)
Sky 3 (February 2011)
Pick TV (2011–2013)
Pick (2013–2023)
Channel 11
Watch live (UK and Ireland only)
Watch live (UK and Ireland only)
Watch live (UK only)
Watch live (Ireland only)
Sky Three logo used from 31 October 2005 to 30 August 2008.
Sky3 logo used from 31 August 2008 to 1 February 2011.
Sky 3 logo used from 1 February to 28 February 2011.
Pick TV logo used from 1 March 2011 to 6 October 2013.
Pick logo used from 7 October 2013 to 22 June 2016.
Pick +1 logo used from 7 October 2013 to 22 June 2016.
Pick logo used from 23 June 2016 to 18 October 2023.
Pick +1 logo used from 23 June 2016 to 30 March 2022.
Freeview and rebrands[edit]
Sky Three was the first free-to-air general entertainment channel from Sky since Sky One became a pay channel in 1993. It launched on 31 October 2005, replacing the Sky Travel's EPG slot on Freeview in a bid to attract more subscribers to Sky's satellite service. Due to its wider availability on Freeview channel 11, the channel constantly had higher ratings than Sky Two where Sky Three was achieving on average a 1% share compared to Sky Two's 0.1–3% share. Instead of Sky selling on the terrestrial free-to-air rights for their programmes to another broadcaster, these rights are usually retained to remain exclusive to Sky. In 2008, Sky's entertainment channels changed the wording in the logos to numbers, hence Sky Three became Sky 3.
On 23 August 2010, Sky Sports News became a pay-TV channel, which was replaced on Freeview by a one-hour timeshift version of Sky 3.[9] Sky 3 +1 also launched on Sky channel 223 on the same day. A final rebrand took place in early 2011 and saw Sky 1, 2 and 3 gain similar rectangular logos to Sky News and Sky Sports.
The channel was rebranded as Pick TV (and Pick TV +1) on 28 February 2011. Only the name was changed, as the channel retained the look of the most recent rebrand which occurred a few weeks earlier. Sky's acquisition of Challenge saw quiz and gameshow type programming move off Pick TV. On 20 September 2011 at 14:00, Pick TV +1 was removed from Freeview.[10] This was so that all of the channels owned by BSkyB could be on multiplex C and Challenge could broadcast for 24 hours a day in Wales on the platform, in-line with the rest of the UK. On 1 March 2018, Pick +1 was added back on Freeview as a FreeviewHD service. A while later the channel moved from channel 97 to 92 on Freeview.
Since its rebrand to Pick, it is fairly common for Pick and Challenge to cross-promote its programmes to viewers. These include regular trailers in between shows, and when a certain show finishes, the continuity announcer will usually tell viewers what is coming up next on both channels.
On 18 June 2020, Pick +1 was removed from Freeview channel 92.[11]