Softcard
JVL Ventures, LLC d/b/a Softcard (formerly Isis Mobile Wallet), was a joint venture between AT&T, T-Mobile and Verizon which produced a mobile payments platform known as Softcard, which used near-field communication (NFC) technology to allow users to pay for items at stores and restaurants with credit and debit card credentials stored on their smartphones. The partnership was first announced on November 16, 2010; following a trial period in 2012, the service officially launched nationwide on November 14, 2013. The official Softcard app was available for NFC-compatible smartphones using the Android operating system and later on Windows Phone 8.1.
This article is about the mobile payment system. For the Microsoft plug-in card, see Z-80 SoftCard.Softcard
Isis Wallet
November 16, 2010 in New York City, New York
March 31, 2015
Assets acquired by Google
United States, Worldwide
Michael Abbott (CEO)
Mobile commerce
On February 23, 2015, it was announced that Google—which had developed a competing system known as Google Wallet, backed by Sprint and MetroPCS—had acquired certain assets and intellectual property from Softcard. The Softcard service was discontinued on March 31, 2015, and the three founding carriers pledged support for Google Wallet. In May 2015, Google unveiled Android Pay as a successor to Google Wallet and Softcard.
Softcard uses several underlying technologies: