Strip Me
Strip Me is the third studio album by the English singer and songwriter Natasha Bedingfield. It was released on 7 December 2010 by Phonogenic Records. "Touch" was released as the first single from the album on 18 May 2010 and "Strip Me" was released as the second single on 31 August 2010. Neither of the singles was successful on the US Billboard charts. The album's title song peaked at number twenty-three on the adult contemporary chart. The album debuted at number 103 on US Billboard 200 with 10,000 copies sold, a significant drop from her previous album, N.B., which debuted at number three selling 50,000 units.
For the Anna Tsuchiya album, see Strip Me? For songs, see Strip Me (disambiguation).Strip Me
7 December 2010
2008–2010
- Enemy Dojo (Calabasas, California)
- Patriot (Denver, Colorado)
- Henson Recording Studios, Sage, Sound Studios (Hollywood, California)
- The Galt Line (North Hollywood, California)
- John's Country Bunker, Hit and Run (Los Angeles, California)
- Avatar, Rodeo Recording (New York City, New York)
- Sub Zero (Santa Monica, California)
- Sweatbox (Topanga, California)
- Sphere (London, England)
48:59 (Strip Me)
56:04 (Strip Me Away)
- Marshall Altman
- Natasha Bedingield
- Julian Bunetta
- Andrew Frampton
- John Hill
- Steve Kipner
- Kleerup
- John Shanks
- Ryan Tedder
- Wayne Wilkins
In Europe, Strip Me was released in May 2011 under the title Strip Me Away, with more colourful artwork and an expanded list of tracks. It charted only in Germany and Switzerland.
Promotion[edit]
Bedingfield's label, Epic Records, outlined plans for her to tour in the second half of 2010, in support of the album.[14] However, in September 2010, Billboard revealed that Bedingfield's tour plans were moved back into 2011 though no dates were confirmed.[6] Additionally, the singer announced that "Touch" would be used in TV commercials for Nivea skin care.[15][16] The album track "Can't Fall Down" was exclusively streamed via Billboard's official website on 3 December 2010.[6] Another song from the album, "Weightless", was made available to stream on the E! Online website.[17] Bedingfield promoted the album with performances of the title song on The Today Show on 7 December, Live with Regis and Kelly on 8 December, The Tonight Show with Jay Leno on 9 December 2010 as well as appearances on Chelsea Lately and Rachel Ray.[18] She was also announced on the line-up for Dick Clark's New Year's Rockin' Eve concert hosted by Ryan Seacrest.[19] According to AOL online, Bedingfield also signed a promotion deal with Hotel Indigo which would see cross promotion of the hotel chain and album.[20] In January 2011, Bedingfield was invited to the head offices of Rolling Stone magazine, where she performed "Pocketful of Sunshine", "Soulmate" and "Strip Me".[21] To promote the album, Bedingfield announced her Less is More Tour, which began on 5 June and included 29 US cities.[22] The deluxe version of Strip Me subsequently included several audio and video recordings from the Less is More Tour dates.[23][8]
"Strip Me" and "A Little Too Much" became official theme songs for the films Morning Glory and Something Borrowed respectively, being used in both the trailers and in the films' ending credits.[24] "Neon Lights" was used in the end credits of the 2011 film What's Your Number?. "Recover" was later used to help promote State Farm in their State of Despair TV spot.[25]
Singles[edit]
"Touch" was the album's lead single. The up-tempo song was written by Bedingfield, Julien Bunetta and Steve Kipner, and produced by Bunetta and Kipner,[14][15] It was released to the iTunes Store on 18 May 2010.[26] It was sent to US mainstream radio stations on 29 June 2010.[27] The song peaked on the Canadian Hot 100 at number sixty.[28] However, it was later declared a buzz single by Bedingfield's official website and the album's "Strip Me" was revealed as the replacement lead single.[29] "Strip Me" was released to mainstream radio stations on 31 August 2010[27] and digital download on 21 September 2010.[30] "Strip Me" was moderately more successful, reaching number sixty-five in Canada and number ninety-one on the Billboard Hot 100.[31]
Commercial performance[edit]
Strip Me was originally due to be released on 9 November 2010;[35] however, it was pushed back to 7 December 2010.[36] It was Bedingfield's third album to be released in the United States and Canada and the second release by Bedingfield to be released exclusively in those territories, following Pocketful of Sunshine in 2008.[37] On 16 December 2010, the album made its US Billboard 200 chart debut at number 103, having sold just under 10,000 copies. It was a significant decline compared to Pocketful of Sunshine (2008), which debuted at number three having sold 50,000 copies.[38] It remained in the top 200 for just its opening week;[39] but re-appeared in 2011, on 15 January, at number 167, and climbed to number 157 the following week.[40]