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Top Up TV

Top Up TV was a pay TV service in the United Kingdom that was launched in March 2004, operating on the digital terrestrial television platform. The service aimed to "top up" Freeview customers by providing additional content and services through encrypted TV channels unavailable to other viewers.

Company type

Limited company

Pay TV

March 2004

June 2015

David Chance, Nick Markham

Pay TV services programming

The service offered a variety of content from various providers through 'TV Favourites', and old and low-budget movies from NBCUniversal through PictureBox Movies, all of which could be viewed on demand. Top Up TV formerly offered live premium sports channels including ESPN, Sky Sports 1 and Sky Sports 2. The service could be received by equipment having a built-in card slot: a DVB-T set-top box, a recorder or an integrated television receiver. As of July 2013, there were approximately 200,000 subscribers.


In late 2013, Top Up TV ceased broadcasting and sold its subscriber business to Sky.

Services[edit]

TV Favourites[edit]

Launched in December 2006 as Top Up TV Anytime, the service offered video on demand content from many channels. In 2009, Top Up TV Anytime was rebranded as TV Favourites, as Top Up TV no longer needed the Anytime brand to differentiate its on-demand service from its previous linear service. The service was only accessible through a Top Up TV DVB-T DVR set top box. Content was available by pressing the Top Up TV button on the remote whilst watching a TV channel or perusing the EPG. Over time, channels like Living and Home were phased out, replaced by programmes from the BBC, Warner Bros. Television and The Walt Disney Company. The channel icons displayed on the Top Up TV EPG changed from being the logo of their respective channel in favour of a uniform genre list.


Providers that were available at the time were:


Comedy/Drama

archived in May 2013 – via Internet Archive

Official website