Ulta Beauty
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of beauty stores headquartered in Bolingbrook, Illinois.[2] Ulta Beauty carries both high-end and low-end cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products. Each store also has a beauty salon.
Formerly
Ulta Salon, Cosmetics & Fragrance Inc. (1990–2017)
1990 (as Ulta Salon, Cosmetics & Fragrance, Inc.)
- Terry Hanson
- Dick George
1,385 (2024)
Dave Kimbell (CEO)
US$11.2 billion (2023)
US$1.68 billion (2023)
US$1.29 billion (2023)
US$5.71 billion (2023)
US$2.28 billion (2023)
56,000 (2024)
Locations[edit]
Ulta Beauty only operates in its domestic American market. As of January 28, 2023, Ulta had some 1,355 stores across all 50 states with about 250 of those stores located inside Target stores.[11] Ulta Beauty had 168 retail locations across California, the highest number of any state.[12]
Operations[edit]
Ulta Beauty offers both high-end and drugstore cosmetics, skincare, and fragrances, in addition to its own brands of beauty products and fragrances. They sell brands such as MAC Cosmetics,[13] Kylie Cosmetics,[14] and ColourPop cosmetics.[15]
Ulta Beauty sales were $713.8 million for the first quarter ending in May 2014.[16] At the end of the second quarter ending in August 2014, Ulta Beauty reported that total sales increased by 22.2 percent and comparable store sales increased 9.8 percent.[17][18]
As of 2019, Ulta had stores in 48 states.[19] A majority of Ulta Beauty stores are located in the East Coast region and in California.[20]
In August 2021, the retail chain Target started selling Ulta's products.[21]
Ulta joined the 15 Percent Pledge, which dedicates more store shelf space to Black-owned businesses.[22]
On July 8, 2022, Ulta announced its collaboration with Allure to bring a collection of its 25,000 products to Allure’s online and offline stores. The collaboration ran from July to September 2022, and included brands such as Fenty Beauty, Drybar, Olaplex, Tula, The Ordinary, Peter Thomas Roth, CosRX, NYX, Morphe, and Beekman 1802 selected by Ulta's merchandising team.[23][24]