Urban oldies[edit]

"Urban oldies" refers to R&B music dating back to the late 1950s/early 1960s through the early 1990s. Although African Americans are the primary audience, radio stations playing this type of music often attract White listeners because R&B is one of the roots of rock and roll. A more mass-appeal version of the format is rhythmic oldies, which attracts both white and black listeners, as well as Latino listeners (particularly in the Southwest United States). One of the first stations to play this type of music was WRKS-FM (98.7 Kiss FM). In December 1994, Emmis Broadcasting transformed Kiss FM into the first station to play urban oldies music on a regular basis. The format was an instant hit with black and white listeners around the Greater New York area, reaching to number two on the Arbitron ratings.


Before WRKS, many of the stations playing this music were on AM radio. Primary artists included The Isley Brothers, McFadden & Whitehead, Aretha Franklin, Marvin Gaye, and The Temptations. One of the first stations to try the format was WSID in Baltimore in the late 1950s/1960s/1970s. WDGS in the Louisville market had a full-range urban AC format, with no rap music, as early as 1985. WDGS neatly substituted jazz, blues and urban/soul gold for the 35% of the playlists that were rap/hip-hop at the time, while playing 65% non-rap urban currents, to wide acclaim. WJMO in Cleveland and WVOL in Nashville were some of the early converts. KHYS in Houston switched to the format in 1999. KCJZ in San Antonio followed suit 7 months later. Early in 1994, M Street Journal reported 33 radio stations in the format, compared to 14 a year earlier. Many of these were affiliates of the Satellite Music Network format Urban Gold, which had 27 stations six months after starting October 1, 1993. Steve Harris, the SMN manager for urban radio, said no black radio stations had targeted adults over 35. Consultant Tony Gray said older adults did not like contemporary music, which had few tunes that had proved they could stand the test of time. And hip hop was becoming a bigger part of contemporary radio. Another factor was the availability of older records in remastered form. Hurricane Dave Smith of WJJJ in Pittsburgh, which had switched from smooth jazz, doubted the format would succeed on FM radio, but he believed listeners who enjoyed older songs were used to AM. Sean Ross of WGCI in Chicago believed the format could work either place, but stations that selected it would be those desiring something different. The satellite format focused on the years 1967 to 1978, but also played songs from as far back as 1963 and as recent as the early 1980s. Included were both ballads and uptempo songs. WGCI even played songs from the 1950s, including Unforgettable by Nat King Cole, though Ross said even teenagers liked the station because they had learned about older songs from their parents, and because newer versions of old songs were being recorded.^[2] Other stations included WRBO 103.5 in Memphis, WNPL in Nashville, KMEZ in New Orleans and WPLZ in Richmond.^[3]


In addition to WRBO, urban oldies stations include WATV (AM) in Birmingham, Alabama, and KAJM in Phoenix.^[4] Some urban oldies stations refer to this format as "old school,"^[5] for example, WOSL in Cincinnati.