Valentin Blatz Brewing Company

Marketing[edit]

Two famous Blatz/Milwaukee beer marketing slogans were "Blatz—Milwaukee's Finest Beer" and "Blatz—Milwaukee's Favorite Premium Beer". In later years, the brewery described its product as "Draft Brewed Blatz". The two most famous jingles were from the 1950s to early 1970s. One had the words "Kegs, Cans, or Bottles, all taste the same. The three best is one beer—Blatz is the name", playing on the fact that many other beers had a different taste when bottled and canned from how they tasted fresh from the keg. The other had the sung words, "We're from Milwaukee and we oughta know, it's good old Blatz Beer wherever you go. Kegs, Cans and Bottles, all taste the same. The three best is one beer. Blatz is the name." In the 1980s, Blatz was marketed directly against Pabst Blue Ribbon in the "working class" market, as seen in a 1981 "blind taste test" commercial featuring a steel worker.^[10]


In 2005, a group of Blatz Beer advocates published and distributed what become known as the "Blatzitution", a guideline regarding the various rules and suggestions on how Blatz Beer should be enjoyed. Those who broke the rules become known as "Blatzphemers." The "Blatzitution" received a positive, though unofficial, endorsement from Pabst Brewery, with a representative citing "We are honored that the great tradition of Blatz Beer is being enjoyed by a new generation of beer drinkers."^[11]