Viz (comics)
Viz is a British adult comic magazine founded in 1979 by Chris Donald. It parodies British comics of the post-war period, notably The Beano and The Dandy, but with extensive profanity, toilet humour, black comedy, surreal humour and generally sexual or violent storylines. It also sends up tabloid newspapers, with mockeries of articles and letters pages. It features parody competitions and advertisements for overpriced 'limited edition' tat, as well as obsessions with half-forgotten kitsch celebrities from the 1960s to the 1980s, such as Shakin' Stevens and Rodney Bewes. Occasionally, it satirises current affairs and politicians, but it has no particular political standpoint.
"VIZ" redirects here. Not to be confused with Viz (disambiguation) or Viz Media.Viz
Diamond Publishing[1] (Metropolis International)
Adult
December 1979–present
329 (as of September 2023)
Its success in the early 1990s led to the appearance of numerous rivals copying the format Viz pioneered; none of them managed to attain its popularity. Circulation peaked at 1.2 million in the early 1990s, making it the third-most popular magazine in the UK,[2] but ABC-audited sales have since dropped, to an average of 48,588 per issue in 2018.[3] The 300th issue was published in October 2020.[4]
Other content[edit]
Spoof news stories[edit]
The comic also prints regular satirical pastiches of typical tabloid and local media news stories. One issue featured a small write-up of a wedding. However, in true Viz style, the wedding featured a lecherous groom marrying his pregnant (and significantly underaged) girlfriend, eyeing up her younger sister while being called a "cradle-snatching cunt" by her father (with the resulting fight prompting the bride's mother to cry out "less it, for fuck's sake" before the police arrived). Another such story revolved around a man who won an inconsequential amount of money on the pools, and began living an inordinately lavish lifestyle ("I bought the wife a new cover for her ironing board" being one such example of his largesse), which collapsed when the money inevitably ran out, much to his chagrin ("I wish I'd never set eyes on the money").
Other stories include ludicrous "kiss and tell" and similar stories by people who are portrayed as mentally disturbed, often with highly bizarre elements; examples include allegations by a man who claimed that, on holiday touring in his caravan, he found a campsite run by Elvis Presley who, when plied with drink, admitted to the Kennedy assassination; another from a retired toilet attendant who described the nature of faeces from various little-known celebrities and an elderly woman who blames anti-social behaviour in her area on bored Newsnight presenters, as well as a mental home patient who claimed to have had sex with a number of children's TV puppets. Another regular feature is a column by 'Tony Parsehole', a parody of columnist Tony Parsons who frequently writes obituaries about recently deceased celebrities filled entirely with metaphor and empty sentiment which stops abruptly once the required word count is reached (with a note that the invoice is included).
Additionally, there were the usual stories revolving around celebrities, some in the "tell-all" vein (such as a customs agent who claimed he found drugs in Pamela Anderson's "plastic tits"). If one of a select band of frequently referenced stars is mentioned during these stories, they will be named humorously. Among others, Lemmy Kilmister will invariably be referred to as "Lemmy out of Motörhead", Bono as "Bonio" and Sting as "Sting (real name Gordon Sting)", mixing the singer's birth and stage names. One particularly memorable piece of tabloid-esque wordplay parody, involving a fictional plot to assassinate Paul McCartney by a disgruntled former roadie, read 'Top Pop Mop-Top Pot Shot Plot Flops', or with a gonad-focused violent encounter with a deranged Mr. T and a 1970s playground toy, 'Crackers Baracus turns Macca's knackers into clackers'.
Photos in Viz news stories are often crudely edited and altered, much to the detriment of the subjects involved (teeth blacked out, facial features shrunken/enlarged, and so on). In the case of the aforementioned Lemmy, for one photo the editors simply took a picture of a man wearing a baseball cap and drew a crude approximation of Lemmy's facial hair and warts on his face (as well as writing "Motörhead" on the cap). Photos will frequently be captioned only with the name of the subject and a comma followed by "yesterday", e.g. "A train, yesterday".
Following the format common in tabloid newspapers, paragraphs within written articles include 'cross heads' which, in normal journalism, serve to indicate the theme of the following sections. In Viz however, while these words often start out being relevant to the story, they quickly stray for comedic value and therefore have little or no relevance to the following text. The words will often follow a theme, such as TV cops' names or types of curry, and will sometimes spell out a sentence, rarely relevant, if read separately from the story.
Letterbocks[edit]
This section features letters both written by the editors and sent in by readers often with ridiculous names, usually in the form of obviously fictitious anecdotes (one reader claimed that by defecating on the high seas, he was able to expel a single unbroken "monster" turd; however, nobody wanted to grant him research funds for further attempts) or various observations, such as the "children say the funniest things" type (one issue featured numerous variations of a reader's young son making a reference to masturbation during bathtime, such as "playing with [his] pork sword"; in this case, when the reader entered the bathroom, she discovered her son had indeed fashioned a sword out of pork sausages). Since Viz claims to offer £5 for the best letter published in a particular issue, many letters end with the inquiry, "Do I win £5?"
Many make observations about celebrities (especially those who have recently died; one letter printed after the deaths of Gianni Versace and Princess Diana remarked on both their violent deaths and friendship with Elton John, stating "I tell you what. If I was George Michael right about now, I'd be shitting myself") or current events (a 2000 issue remarked "The Government spent £850 million on the Millennium Bug, and the only thing that crashes is Q [Desmond Llewelyn] out of the Bond films").
Most employ deliberate misunderstandings for comic effect (e.g. "These so-called speed bumps are a joke. If anything they slow you down" or "I went to one of these so called Gentlemen's clubs and was shocked to see it was full of Women. To make matters worse many of them were wearing very little clothing", or the letter whose writer mentioned seeing a TV listing for the film The Greatest Story Ever Told and stating their doubt that it would top the story told by their friend about a night spent "with a couple of strippers, a bottle of tequila, and some cocaine"). Often letters feature simple yet absurd statements ("I'm heading off to the pub in a few minutes and wondered if any of your readers fancied joining me for a pint" or "They say size doesn't matter – if that's true, why can't I get these shoes on?"), or improbable situations such as a letter writer responding directly to the letter that preceded theirs in the very same column and issue.
A bizarre series of letters from a J Cursiter of Bristol recounted his hobby of watching passers-by from "a series of cunningly-disguised hides". It is unclear whether Cursiter is a reader of the comic or a creation of the editors.
Often letters are printed that criticise Viz, accusing it of "not being as funny as it used to be", condemning it as being offensive or of complaining about the frequent price rises. These are often published and sometimes even framed in a small section titled "Why I Love My Viz!", blatantly mocking The Sun newspaper's habit of printing (positive) comments in little frames titled "Why I Love My Sun!"
There are often invitations for readers to submit pictures, such as the request for examples of "Insincere Smiles", whereby people sent in pictures cut from newspapers and brochures of celebrities and politicians caught smiling in a manner which looks utterly insincere and forced (Tony Blair featured at least twice). A similar series was of men who were wearing absurdly ill-fitting wigs. There's also "Up The Arse Corner", where photographs are submitted of people whose pose, and/or facial expression, could be misconstrued as being in the midst of an act of buggery; a notable example of this was when a letter requested a picture of Ghostbusters actor Ernie Hudson leaning over to sign autographs in front of a cardboard standee of himself, with the writer requesting the picture of "Winston Zeddemore bumming himself".
Letterbocks also formerly featured correspondence from, and has brought fame to, the late Abdul Latif, Lord of Harpole, proprietor of the (real) Curry Capital restaurant (formerly the Rupali), Bigg Market. His Lordship often promoted his restaurant with spoof competitions and offers. One, genuine, offer involved getting a 20% discount on orders at his restaurant by bringing in a copy of the current Viz ad for it and pointing at his picture excitedly. In December 2006, he appeared in a seasonal broadcast to rival the Queen's Christmas message.[18]
Some of the characters have had their own television cartoon series on Channel 4. They are:
VHS releases of each series went on sale during the same months of broadcast. Chris Donald revealed in his book Rude Kids – The Unfeasibly True Story of Viz that the magazine's publishers had pencilled in Student Grant as the next animated release but this never came to fruition. He went on to say that he was pleased that the project did not go ahead as he felt the quality of the previous releases was disappointing.
In December 2011, Viz produced three animated shorts for Channel 4's Comedy Blaps with Baby Cow, voiced by Steve Coogan, Sarah Millican, Simon Greenall and Gavin Webster.[24]
A one-off TV programme Viz – The Documentary was shown on Britain's Channel 4 in 1990, spoofing serious investigative TV shows like Panorama or Dispatches while telling the story of Viz.
A computer game using Viz characters was produced in 1991 by Virgin Interactive. The game sold well; however, the critical response was mostly negative.
The Fat Slags appeared in TV ads for Lucozade, a drink which they hate with a passion. These ads included a mixture of cartoon characters (the slags) and live actors (the men who drink Lucozade).
A film based on The Fat Slags was produced in 2004,[25] but was disowned by the magazine's editors who threatened to stop running the strip in response.
A novelty single[26] was released in 1987 for Viz, featuring its Buster Gonad character, by the band XTC, with John Otway, as "Johnny Japes and His Jesticles". The A-side was "Bags of Fun With Buster" b/w "Scrotal Scratch Mix".
During the Gulf War of 1991, SEPECAT Jaguar GR1A bombers of the Royal Air Force featured such Viz characters as Johnny Fartpants, the Fat Slags and Buster Gonad as nose art.[27]
Controversy[edit]
The comic was reprimanded by the United Nations after featuring a strip called "The Thieving Gypsy Bastards".[28] UK tabloid newspaper The Sun ran a story suggesting that the principal Roma man who initiated the complaints against Viz ("Don't call us thieving gypsies, says thieving gypsy") had been found guilty of handling stolen property at Preston Crown Court. He had, but in truth the man in question had been supportive of the comic in his correspondence with them and had not made any complaint against the strip. In the same issue Viz ran a short strip called "The Nice, Honest Gypsies", featuring a kindly Gypsy woman selling pegs door-to-door and helpfully returning forgotten change.
The strip "Wanker Watson", a parody of the children's comic character Winker Watson, led to litigation by D. C. Thomson & Co. Ltd, the owners of the Winker character. This was after they had issued several warnings previously about infringement of copyright in earlier parody strips, which Viz had ignored. In retaliation, Viz featured a new character called 'D.C. Thompson The Humourless Scottish Git'. However, coinciding with DC Thomson’s legal action, and unaware of it, Dandy editor Maurice Heggie published a good humoured strip in response, "The Jocks and The Geordies", a revival of an old strip from The Dandy, in which the Geordies (clearly representing Viz) competed with the Jocks (clearly representing Thomson) in a competition to design funny cartoon characters. The Geordies' miserable efforts bore sharp similarity to actual Viz characters, such as 'The Boy with Big Pants' which was a reference to Felix and his Amazing Underpants. This served to deflate the situation. (Chris Donald's book Rude Kids: The Inside Story of Viz, notes the good-humoured nature of the latter stages of this episode).
Sports clothing manufacturer Kappa insisted that the comic drop the name of one of its characters, "Kappa Slappa", as it had no permission to use the brand name.[29] Kappa also believed that the character in question insulted its customer base. "Slappa" was an obnoxious, uneducated, highly unattractive and sexually promiscuous 14-year-old living on a Tyneside council estate, always wearing a Kappa shellsuit. The characterisation was said to be more descriptive than insulting. However, after several runs of the strip, Viz agreed to change her name to "Tasha Slappa".
In his book Rude Kids: The Inside Story of Viz, Chris Donald mentions that he was interviewed by police after giving the go-ahead to publish a Top Tip which could have been interpreted as an incitement to carry out a bomb plot. Donald claims that he then accidentally included the offending statement in that year's Viz annual The Sausage Sandwich. It was covered with a sticker reading "PUBLISHERS. Ensure that your editors have read the proofs of your books before printing a quarter of a million of them. J. Brown, London".[30]