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2004 United States presidential election

The 2004 United States presidential election was the 55th quadrennial presidential election, held on Tuesday, November 2, 2004. The Republican ticket of incumbent President George W. Bush and his running mate incumbent Vice President Dick Cheney were elected to a second term, defeating the Democratic ticket of John Kerry, a United States senator from Massachusetts and his running mate John Edwards, a United States senator from North Carolina.

For related races, see 2004 United States elections.


538 members of the Electoral College
270 electoral votes needed to win

60.1%[1] Increase 5.9 pp

Bush and Cheney were renominated by their party with no difficulty. Former Vermont governor Howard Dean emerged as the early front-runner in the 2004 Democratic Party presidential primaries, but Kerry won the first set of primaries in January and clinched his party's nomination in March after a series of primary victories. Kerry chose Edwards, who was the runner-up in the primaries, to be his running mate.


Foreign policy was the dominant theme throughout the election campaign, particularly Bush's handling of the war on terror and the 2003 invasion of Iraq. Bush presented himself as a decisive leader and attacked Kerry as a "flip-flopper". Kerry criticized Bush's conduct of the Iraq War, despite having voted for it himself. Domestic issues were debated as well, including the economy and jobs, health care, abortion, same-sex marriage and embryonic stem cell research.


Bush won by a narrow margin of 35 electoral votes and took 50.7% of the popular vote. Bush swept the South and the Mountain States and took the crucial swing states of Ohio, Iowa, and New Mexico, the latter two flipping Republican. Although Kerry flipped New Hampshire, Bush won both more electoral votes and states than in 2000. Ohio was the tipping-point state, and was considered to be the state that allowed Bush to win re-election. Some aspects of the election process were subject to controversy, but not to the degree seen in the 2000 presidential election. As of 2020, this is the most recent presidential election in which the Republican nominee won the popular vote and the only presidential election since 1984 in which the incumbent Republican president won re-election. Bush also became the only incumbent president to win re-election after previously losing the popular vote.


Since the death of 2000 vice-presidential nominee Joe Lieberman in 2024, this is the earliest presidential election in which all major-party candidates for president and vice president are still alive.

Background[edit]

George W. Bush won the presidency in 2000 after the Supreme Court's decision in Bush v. Gore remanded the case to the Florida Supreme Court, which declared there was not sufficient time to hold a recount without violating the U.S. Constitution.


Just eight months into his presidency, the terrorist attacks of September 11, 2001, suddenly transformed Bush into a wartime president. Bush's approval ratings surged to near 90%. Within a month, the forces of a coalition led by the United States entered Afghanistan, which had been sheltering Osama bin Laden, suspected mastermind of the September 11 attacks. The Taliban had been removed by December, although a long reconstruction would follow.


The Bush administration then turned its attention to Iraq and argued the need to remove Saddam Hussein from power in Iraq had become urgent. Among the stated reasons were that Saddam's regime had tried to acquire nuclear material and had not properly accounted for biological and chemical material it was known to have previously possessed. Both the possession of these weapons of mass destruction (WMD), and the failure to account for them, would violate the UN sanctions. The assertion about WMD was hotly advanced by the Bush administration from the beginning, but other major powers including China, France, Germany, and Russia remained unconvinced that Iraq was a threat and refused to allow passage of a UN Security Council resolution to authorize the use of force.[2] Iraq permitted UN weapon inspectors in November 2002, who were continuing their work to assess the WMD claim when the Bush administration decided to proceed with war without UN authorization and told the inspectors to leave the country.[3] The United States invaded Iraq on March 20, 2003, along with a "coalition of the willing" that consisted of additional troops from the United Kingdom, and to a lesser extent, from Australia and Poland. Within about three weeks, the invasion caused the collapse of both the Iraqi government and its armed forces. However, the U.S. and allied forces failed to find any weapon of mass destruction in Iraq. Nevertheless, on May 1, George W. Bush landed on the aircraft carrier USS Abraham Lincoln, in a Lockheed S-3 Viking, where he gave a speech announcing the end of "major combat operations" in the Iraq War.

 / Richard Campagna, Libertarian Party (campaign). Badnarik was nominated on the third ballot and Campagna on the first ballot at the Libertarian National Convention in Atlanta, Georgia, held May 28–31, 2004.[13]

Michael Badnarik

 / Pat LaMarche, Green Party (campaign). Cobb was nominated on the second ballot at the 2004 Green National Convention in Milwaukee, Wisconsin, held June 23–28, 2004.[14]

David Cobb

 / Peter Camejo, independent (also Reform Party, Independent Party (DE), Populist Party (MD), Better Life Party, Cross-endorsements N.Y., Peace and Justice Party, Independence Parties of New York and South Carolina, and the Vermont Green Party who chose not to ratify the national party's presidential nominee).[15]

Ralph Nader

 / Chuck Baldwin, Constitution Party (also Alaskan Independence Party).  Peroutka and Baldwin were unanimously nominated at the Constitution Party National Convention at Valley Forge, Pennsylvania (June 23–26, 2004).[16]

Michael Peroutka

Issues unique to the election[edit]

Electronic voting machines[edit]

Ahead of the 2004 election, some states implemented electronic voting systems. Critics raised several issues about voting machines, particularly those made by Diebold Election Systems. Cybersecurity professionals found security vulnerabilities in Diebold machines.[17] Voting machines made by several companies were also criticized for their lack of a paper trail, which would have made results easier to verify.[17] Democrats also criticized various executives at Diebold, Inc. (the parent company of Diebold Election Systems) for their support of Bush's campaign, stating that it constituted a conflict of interest.[17] Following these issues, California banned the use of Diebold's AccuVote TSX voting machines for elections in 2004.[18]

Campaign law changes[edit]

The 2004 election was the first to be affected by the campaign finance reforms mandated by the Bipartisan Campaign Reform Act of 2002. The act created restrictions on fundraising by political parties and candidates. A large number of independent 527 groups were created to bypass these restrictions.[19] Named for a section of the Internal Revenue Code, these groups were able to raise large amounts of money for various political causes as long as they did not coordinate their activities with political campaigns. Examples of 527s include Swift Boat Veterans for Truth, MoveOn.org, the Media Fund, and America Coming Together. These groups were active throughout the campaign season, spending a record $556 million for all elections in 2004.[20]


The Stand by Your Ad provision of the Bipartisan Campaign Reform Act required political advertisements on television to include a verbal disclaimer identifying the organization or campaign responsible for the advertisement. This provision was intended to force campaigns to take responsibility for negative advertisements.[21] Campaign strategists criticized this requirement, stating that it would waste time and cause voters to be confused.[21]

University of Miami Coral Gables, FL
University of Miami
Coral Gables, FL
Case Western Reserve University Cleveland, OH
Case Western Reserve University
Cleveland, OH
Washington University in St. Louis St. Louis, MO
Washington University in St. Louis
St. Louis, MO
Arizona State University Tempe, AZ
Arizona State University
Tempe, AZ
Sites of the 2004 general election debates
The first debate was held on September 30, slated to focus on foreign policy. A consensus formed among mainstream pollsters and pundits that Kerry won the debate decisively, strengthening what had come to be seen as a weak and troubled campaign.[51]

Map of United States showing debate locations

On October 5, the vice presidential debate between Cheney and Edwards. An initial poll by indicated a victory for Cheney, while polls by CNN and MSNBC gave it to Edwards.[52][53][54][55]

ABC

The second presidential debate was conducted in a town meeting format, less formal than the first presidential debate. This debate saw Bush and Kerry taking questions on a variety of subjects from a local audience.

[56]

Bush and Kerry met for the third and final debate on October 13. 51 million viewers watched the debate. After Kerry, responding to a question about gay rights, reminded the audience that Vice President Cheney's daughter was a lesbian, Cheney responded with a statement calling himself "a pretty angry father" due to Kerry using Cheney's daughter's sexual orientation for his political purposes.[58] Polls taken by Gallup in found that Kerry pulled ahead in October, but showed a tight race as the election drew to a close.[59]

[57]

New Mexico

Iowa

Aftermath[edit]

Voting problems in Ohio[edit]

After the election, activists and election scholars criticized various issues with the election in Ohio. Long lines at polling places over seven hours were reported. An electronic voting machine erroneously gave thousands of extra votes to Bush.[76] Professor Edward B. Foley stated that Ohio's voting problems did not affect the outcome.[77]

Timeline of the 2004 United States presidential election

Ralph Nader's presidential campaigns

Jesusland map

Newspaper endorsements in the 2004 United States presidential election

History of the United States (1991–2008)

Kerry Fonda 2004 election photo controversy

Second inauguration of George W. Bush

White House shakeup (2004)

2004 Colorado Amendment 36

a PDF file, with the latest, most final, and complete vote totals available.

Official Federal Election Commission Report

. Polidata. Washington, D.C.: Polidata. Retrieved July 29, 2005.

"Presidential Results by Congressional District"

Barone, Michael J. The Almanac of American Politics: 2006 (2005)

Daclon, Corrado Maria, US elections and war on terrorism (2004), Analisi Difesa, no. 50

Evan Thomas, Eleanor Clift, and Staff of Newsweek. Election 2004 (2005)

Nordhaus, William (July 2006). "Electoral victory and statistical defeat? Economics, politics, and the 2004 Presidential election". . 1 (3): 313–322. doi:10.1561/100.00000014.

Quarterly Journal of Political Science

Baum, Matthew A.; Gussin, Phil (March 2008). (PDF). Quarterly Journal of Political Science. 3 (1): 1–31. doi:10.1561/100.00007010. S2CID 144067126. Archived from the original (PDF) on February 8, 2020.

"In the eye of the beholder: how information shortcuts shape individual perceptions of bias in the media"

at Curlie

2004 United States presidential election

Election of 2004 in Counting the Votes