987FM
987 (also known as Radio 10 (Perfect Ten 98.7FM)) is Singapore's very first 24-hour English music radio station of Mediacorp Radio in Singapore. It is a 24-hour radio station that plays English language contemporary hit radio focused on Top 40 and US Top 40 from Singapore, Australia, United Kingdom, United States and around the world. 987FM is the sole contemporary hit radio on the FM frequency band in Singapore. 987's official full launch took place as Radio 10 (or just Perfect Ten 98.7FM) on New Year's Day 1989 at the stroke of midnight SGT as 24-hour music radio station in English.[1][2] Its studio is currently at Mediacorp Campus, Mediapolis. The radio station's official tagline and slogan is "Singapore's Number 1 Hit Music Station" (or just Singapore's No.1 Hit Music Station and Singapore's #1 Hit Music Station). 987 officially largest marked sign became Singapore's largest and number one English hit music station and Singapore's largest and number one English music radio station.
98.7 MHz
- 1 January 1989 at stroke of midnight SGT as Radio 10 (or just Perfect Ten 98.7FM)[1][2]
(on FM frequency)
Radio 10 (or just Perfect Ten 98.7FM) (officially call sign)
(since 1 January 1989)
The programmes on 987 as of 12 May 2022 include The Shock Circuit with Sonia and Joakim on the mornings, The Lunchbox with Natasha and The Halftime Show with Ann Nicole at the lunchtime, The Get Out with Gerald, Kim and Maya in the evenings and The Down Low with Germaine and Avery on overnight. 987 was officially similar and related to Capital based in Greater London, Capital London based in Greater London, Z100 New York based in New York metropolitan area, KIIS-FM based in Greater Los Angeles, Prambors FM based in Jakarta metropolitan area, 99.5 Play FM based in Metro Manila, Hitz based in Klang Valley/Greater Kuala Lumpur and The Edge based in Auckland.
History
Radio 10 (1989-2005)
Radio 10 official full launch took place on New Year's Day 1989 at stroke of midnight SGT as a 24-hour radio station that plays English language contemporary hit radio focused on Top 40 and US Top 40.[1][2] The station started with ten DJs and the very first 24-hour English radio station in Singapore of Singapore Broadcasting Corporation (SBC). It broadcast from Caldecott Broadcast Centre after officially launched with very first programme "Ring is the New Year" a link-up with Radio 1 to usher in the New Year with fun and music.
Radio 10 was selected because the primary aim of the station was to carry Top 10 music and the musical selection was from the past decade.[3][4] SBC advised that it would take two weeks for listener feedback to readjust the station.[5] Perfect 10 competed with Zoo FM from Batam, which the latter had since attracted Singaporean advertisers,[6] with advertising rates double than that of SBC.[7]
An SBC survey in September 1989 revealed that 40% of listeners tuned to Perfect 10 compared to Radio 3 (Mandarin) with 33% and Radio 2 (Malay) with 25%. When combined with Radio 1, it becomes 57%.[8]
987 (2005 - Present)
Radio 10 was officially called and known as 987 on 27 June 2005. 987's studio moved out of Caldecott Broadcast Centre on 19 July 2010 and it broadcast from *SCAPE along Orchard Road at 2 Orchard Link for three years. 987 moved back to Caldecott Broadcast Centre on 20 May 2013 after its tenancy with *SCAPE expired.
In March 2010, it was announced that former beauty queen, Ris Low, would be joining the co-hosting the Shan and Rozz show.[9] There was some outrage among listeners over the employment of her as DJ due to her poor command and diction of English.[9] On the first day of co-hosting the show, Low arrived late and left early for the show and Rozz stormed off the studio after an argument.[10] On 1 April, It was later revealed that it was an April Fools' Day joke by the show and Burger King in an advertising campaign for Burger King's Angry Whooper.[10]
In March 2012, Shan Wee left 987 in February 2012, a 'ManHunt' was conducted to find a replacement for Rozz's co-host on the morning show. Listeners were invited to audition for the spot from 12 to 16 March 2012 and were told that they stood a chance of getting a spot on 987. However, it turned out that Rozz's new co-host is Bobby Tonelli from neighbour radio station, CLASS 95. It was speculated that the auditions were a waste of time and effort and simply just an advertising strategy to gain more listenership.[11][12]
On 17 January 2017, 987 studio moved out of Caldecott Broadcast Centre and into new Mediacorp Campus, Mediapolis @ one-north.
Content
Music
987 adopts the contemporary hit radio format with the majority of the playlist consisting of music from the 2010s along with a minority of hits from the late 2000s.
On New Year's Eve annually there will be a countdown of the year's biggest hits on 987 played out over a 10-hour period with a repeat on New Year's Day.
Incidents
In May 2007, The Muttons were suspended for a while due to their participation in No Bra Day, an activity that was sponsored by FHM Singapore and featured young models competing to see who could remove their bras in the fastest time possible. A video taken in the studio was posted on YouTube and the resulting uproar from viewers forced the station to pay S$9,800 to the Media Development Authority of Singapore for 'inappropriate and offensive content'. Muttons in the Morning was then replaced with The Dan and Young Show. They soon came back to 987 in July 2007 for the late night slot show, now called Muttons To Midnight.[13]
In July 2009, Chew Soo Wei, was sacked by the programming director, Daniel Ong, over alleged claims of failing to put on an American accent and issues with proficiency of the English language. Listeners expressed disdain that it was unfair for DJs with local accents to be discriminated while DJs who speak with an American accent receive preferential treatment.[14]
Transmission hours
987 is a 24-hour operating channel.