Cebu Pacific
Cebu Air, Inc. (PSE: CEB), operating as Cebu Pacific (stylized in lowercase), is a Philippine low-cost airline based at Pasay in Metro Manila. Founded in 1988,[1] it is Asia's first low-cost airline.[6] It offers scheduled flights to both domestic and international destinations. The airline operates flights from five bases in Cebu, Clark, Davao,[7] Iloilo, and its largest base in Manila.
IATA
August 26, 1988[1]
March 8, 1996
2009002[2]
Go Rewards
- Cebgo
- Cebu Pacific Cargo
69
62 (including Cebgo)
- Domestic Road, Pasay
(headquarters) - Osmeña Boulevard, Cebu City
(registered office)[3]
₱90.60 billion (2023)
₱8.6 billion (2023)
₱7.92 billion (2023)
₱187.18 billion (2023)
₱4.78 billion (2023)
3,046 (2021)[4]
With its low-cost business model and extensive destination network, Cebu Pacific became the Philippines' largest airline based on number of passengers flown on domestic and international routes in 2010, overtaking rival Philippine Airlines (PAL). According to Civil Aeronautics Board data, Cebu Pacific flew 2.45 million total passengers in the first quarter of 2010, nearly 110,000 more than PAL, which carried 2.34 million systemwide during the same period.[8][9]
The airline has been criticized for its frequent flight delays and cancellations, as well as unsatisfactory service to passengers, prompting investigations by the Philippine government.[10]
Criticism and controversies[edit]
Customer service and punctuality[edit]
Cebu Pacific has been criticized for its poor passenger service, alleged overbooking, flight delays and cancellations.[102] For instance, the airline was also criticized for lack of coordination in the aftermath of the runway excursion incident at Francisco Bangoy International Airport in 2013 and the numerous flight cancellations and delays during the December 2014 Christmas peak season.[103]
In January 2018, Cebu Pacific was named as one of the world's least punctual airlines, with an on-time performance of 57.6 percent in 2017 based on data from OAG. Also included in the list from the Philippines is another low-cost airline, Philippines AirAsia, with an on-time performance of 58.0 percent.[104]
The airline was again criticized in 2023 because of its "unsatisfactory" service to passengers,[10] prompting the Senate of the Philippines to begin an investigation on June 21, 2023.[105]
Other controversies[edit]
In October 2010, a video uploaded to YouTube showing female flight attendants dancing to Lady Gaga's Just Dance and Katy Perry's California Gurls drew international attention. Despite its popularity, it was criticized by the Flight Attendants and Stewards Association of the Philippines (FASAP), referring it as "sexist and gender-insensitive".[106] That same month, the airline was criticized again for its dancing male crew.[107]
Media related to Cebu Pacific at Wikimedia Commons