Katana VentraIP

Private message

In computing, a private message, personal message, or direct message (abbreviated as PM or DM) refers to a private communication sent or received by a user of a private communication channel on any given platform. Unlike public posts, PMs are only viewable by the participants. Though long a function present on IRCs and Internet forums, private channels for PMs have recently grown in popularity due to the increasing demand for privacy and private collaboration on social media.

There are two main types of private messages. One type includes those found on IRCs[1] and Internet forums,[2] as well as on social media apps like Twitter, Facebook, and Instagram, where the focus is public posting, PMs allow users to communicate privately without leaving the platform. The second type are those relayed through instant messaging platforms such as WhatsApp, Kik, and Snapchat, where users create accounts primarily to exchange PMs.[3] A third type, peer-to-peer messaging, occurs when users create and own the infrastructure used to transmit and store the messages; while features vary depending on application, they give the user full control over the data they transmit. An example of software that enables this kind of messaging is Classified-ads.[4]


Besides serving as a tool to connect privately with friends and family, PMs have gained momentum in the workplace. Working professionals use PMs to reach coworkers in other spaces and increase efficiency during meetings. Although useful, using PMs in the workplace may blur the boundary between work and private lives.[5][6][3][7]

Privacy concerns[edit]

On Facebook[edit]

In January 2014, Matthew Campbell and Michael Hurley filed a class-action lawsuit against Facebook for breaching the Electronic Communications Privacy Act.[14] They alleged that the information in their supposedly private messages was being read and used to generate profit, specifically "for purposes including but not limited to data mining and user profiling".


In 2012, some Facebook users misinterpreted a redesign of the Facebook wall as publicly sharing private messages from 2008–2009. These were found to be public wall posts from those years, made at a time when it was not possible to like or comment on a wall post, making the notes look like private messages.[15]

Phishing scams[edit]

In a popular phishing scheme, scammers will send emails with the subject-line "private message" which ask the victim to click a link to open the message. The link instead leads to a fake log-in page which asks the victim to enter their email username and password in order to view the "private message". Instead, the information goes straight to the "phishers", allowing them to hijack the email account.[16]