Messenger (software)
Messenger,[11] also known as Facebook Messenger, is an American proprietary instant messaging app and platform developed by Meta Platforms. Originally developed as Facebook Chat in 2008, the company revamped its messaging service in 2010, released standalone iOS and Android apps in 2011, and released standalone Facebook Portal hardware for Messenger calling in 2018. In April 2015, Facebook launched a dedicated website interface, Messenger.com, and separated the messaging functionality from the main Facebook app, allowing users to use the web interface or download one of the standalone apps. In April 2020, Facebook released a Messenger desktop app for Windows and macOS.
For the kids version, see Messenger Kids.Messenger is used to send messages and exchange photos, videos, stickers, audio, and files, and also react to other users' messages and interact with bots. The service also supports voice and video calling. The standalone apps support using multiple accounts, conversations with end-to-end encryption, and playing games.
Monetization[edit]
In January 2017, Facebook announced that it was testing showing advertisements in Messenger's home feed. At the time, the testing was limited to a "small number of users in Australia and Thailand", with the ad format being swipe-based carousel ads.[144][145][146] In July, the company announced that they were expanding the testing to a global audience. Stan Chudnovsky, head of Messenger, told VentureBeat that "We'll start slow ... When the average user can be sure to see them we truly don't know because we're just going to be very data-driven and user feedback-driven on making that decision".[147][148] Facebook told TechCrunch that the advertisements' placement in the inbox depends on factors such as thread count, phone screen size, and pixel density.[149] In a TechCrunch editorial by Devin Coldewey, he described the ads as "huge" in the space they occupy, "intolerable" in the way they appear in the user interface, and "irrelevant" due to the lack of context. Coldewey finished by writing "Advertising is how things get paid for on the internet, including TechCrunch, so I'm not an advocate of eliminating it or blocking it altogether. But bad advertising experiences can spoil a perfectly good app like (for the purposes of argument) Messenger. Messaging is a personal, purposeful use case and these ads are a bad way to monetize it."[150]
Reception[edit]
In November 2014, the Electronic Frontier Foundation (EFF) listed Messenger (Facebook chat) on its Secure Messaging Scorecard. It received a score of 2 out of 7 points on the scorecard. It received points for having communications encrypted in transit and for having recently completed an independent security audit. It missed points because the communications were not encrypted with keys the provider didn't have access to, users could not verify contacts' identities, past messages were not secure if the encryption keys were stolen, the source code was not open to independent review, and the security design was not properly documented.[151][152][153]
As stated by Facebook in its Help Center, there is no way to log out of the Messenger application. Instead, users can choose between different availability statuses, including "Appear as inactive", "Switch accounts", and "Turn off notifications".[154] Media outlets have reported on a workaround, by pressing a "Clear data" option in the application's menu in Settings on Android devices, which returns the user to the log-in screen.[155][156]
User growth[edit]
After being separated from the main Facebook app, Messenger had 600 million users in April 2015.[67] This grew to 900 million in June 2016,[95] 1 billion in July 2016,[157][158] and 1.2 billion in April 2017.[159][160]
In March 2020, total messaging traffic increased by 50% in countries that were on quarantine due to the COVID-19 outbreak. Group calls grew by more than 1,000%.[161]
Government attempt at surveillance/decryption[edit]
In early 2018, the US Department of Justice went to court to attempt to force Facebook to modify its Messenger app to enable surveillance by third parties so that agents could listen in on encrypted voice conversations over Messenger.[162]: 1 The court decided against the Justice Department, but sealed the case.[163]: 1 In November 2018, the ACLU and EFF filed suit to have the case unsealed so that the public can be informed about the encryption/surveillance debate.[164][165][166]: 1 This motion was denied in February 2019, and an appeal was filed in April 2020.[167][168]