Flashing Lights (Kanye West song)
"Flashing Lights" is a song by American rapper Kanye West from his third studio album, Graduation (2007). The song features a guest appearance from R&B singer Dwele and additional vocals from Australian singer Connie Mitchell. West co-wrote and co-produced the song with Eric Hudson, who had completed the production before the duo added a live string section in 2007. It was released to US rhythmic contemporary radio as the album's fourth single on November 20, 2007, by Roc-A-Fella Records and Def Jam Recordings. A hip hop, electro rap, and R&B song with elements of numerous genres, it prominently utilizes strings and synths. Lyrically, the song features West rapping about a complicated relationship where a girl has power over him; he also compares the paparazzi to Nazis.
"Flashing Lights"
"Stronger" (Andrew Dawson Remix)
November 20, 2007
2007
- Chalice (Los Angeles)
- Chunk King (NYC)
3:57
- Kanye West
- Eric Hudson
- Kanye West
- Eric Hudson
"Flashing Lights" received generally favorable reviews from music critics, who mostly praised the production. Some highlighted the synths in particular, while a few critics saw the song as a significant moment in hip hop. It has since appeared on best-of lists from multiple publications, including Pitchfork's decade-end ranking for the 2000s. The song was one of the Award Winning Songs for the 2009 BMI R&B/Hip-Hop Awards. The song charted at number 29 on the US Billboard Hot 100, while reaching number 12 on the Hot R&B/Hip-Hop Songs chart. It also attained top 40 chart positions in Ireland, Turkey, and the United Kingdom, while peaking at number 54 in Canada. In the United States, the song received a sixtuple platinum certification from the Recording Industry Association of America. It was also certified platinum in both Denmark and the UK by IFPI Danmark and the British Phonographic Industry, respectively.
An accompanying music video debuted on February 10, 2008. It stars Rita G who takes out her frustration on West and he is placed in the trunk of her Ford Mustang and attacked with a shovel. The visual received positive reviews from critics and several praised the model's involvement. It won Best Narrative Video at the 2008 Antville Music Video Awards, two years before being named by West as the favorite video of his career. Two other music videos had been produced that West chose not to release, yet they sprang internet leaks in May 2008. West performed the song on his Glow in the Dark Tour (2007-08), following a space opera storyline where he attempts to escape a planet devoid of creativity and fails. He also performed it at the Coachella and Splendour festivals in 2011. "Flashing Lights" has been used in numerous commercials, video games, and other songs. The song has been covered by Kids These Days in June 2012 and Lorde in September 2014; the latter's live performance received positive reviews from critics. The remix of the song was released in January 2008, featuring a verse from R. Kelly.
Composition and lyrics[edit]
Musically, "Flashing Lights" is a hip hop, electro rap, and R&B song,[9][12][13] with elements of Euro-club, French house, and pop music.[10][14] The disco production was noted by numerous commentators, including Nathan Brackett of Rolling Stone, who compared it to hip hop before the 1980s group Run-DMC.[11][15][16][17] According to the sheet music on Musicnotes.com, the song is set in the time signature of common time. It is composed in the key of F♯ minor with a moderate tempo of 90 beats per minute and the vocal range spans a tenth, from C4 to E5.[18] The song relies on strings from the beginning,[19][20] which were arranged by Larry Gold and described as moving by both Highsnobiety and Stylus Magazine.[4][21] The strings are accompanied by drums and a bassline,[2] while bright synths are included throughout.[9][10][21][22] Staccato sounds and chopped-up vocal samples are incorporated, alongside the keys that are chopped too.[20][23][24] An orchestra contributes violin, viola, and cello to the song.[3]
In the lyrics of "Flashing Lights", West raps about a complicated relationship with a girl who holds power over him.[11][12] He tells the tale of the lover's focus on materialism in the first verse, narrating how she prefers shoes and cars over shooting stars. West also acknowledges trying to bolster public opinion of him, which he links to the theme of press intrusion.[11] He complains about being flashed by the paparazzi, asserting that he hates them more than Nazis.[6][10][11][16] Following West's alleged antisemitism in November 2022, former associates of him noted in a letter to TheWrap that the context of the reference demonstrates his growing obsession with Adolf Hitler.[25] The chorus is performed by Dwele, who questions: "But what do I know?"[11][14] Afterwards, West narrates breaking up with his lover in the second verse, comparing how he felt to "Katrina with no FEMA".[11][26] He fantasizes that she is on the opposite side of the glass in his memory's museum, equating her with Mona Lisa.[11][14]
Music videos[edit]
Official music video[edit]
In January 2008, West announced a music video for "Flashing Lights" at the American Museum of Natural History in New York City (NYC).[41] The official music video was unveiled before an audience of 200 guests at the Entertainment Weekly after-party for the 2008 Grammy Awards on February 10, projected on a large wall.[42] It was intended to premiere on BET on February 13, 2008, but was subsequently pulled from schedule.[43] At the premiere, West felt like "a brand-new artist that just signed yesterday" and expressed that every aspect of the video "is me, what I represent now".[42] He also posted the video on his blog the same day.[44] The video was co-directed by Spike Jonze with West himself, with Susan Linss serving as executive producer and production also contributed by Jonathan Becker.[45]
Model Rita G stated that she was contacted to collaborate by West, who had mentioned her previously in a Playboy interview and she flew to the set of the music video. The model found the set to be sparse and only saw West with two female wardrobe stylists; he picked her outfit with accessories and envisioned her role. Shooting of the video took under four hours and Rita G mentioned continuous changes in the lead-up, expressing that all she knew was West maintained at the time when their contrast was him with "five levels of clothes on shivering, me naked". She thought it was entertaining how the video "will go over a lot of people's heads — and it's supposed to", describing West as ahead of his time in a way that others would not understand.[46]
The music video is shown in slow motion and set in an empty Nevada desert, beginning with Rita G arriving in a damaged Ford Mustang and getting out the car.[47][48] She walks a few yards then takes her fur coat off and sets it alight, leaving her in lingerie.[46][49][50] Rita G re-approaches her car and unveils the trunk, where West is bound-and-gagged, following a storyline of her taking out her frustrations harshly on him.[42][46][50] She behaves in a loving manner towards West and takes a shovel from the trunk, using this to attack him. Evidence is burned by Rita G and after the assault, the camera pans out as the scene abruptly cuts to the words "Flashing Lights" against a black screen, ending earlier than the song's runtime.[46][49][50]
Commercial performance[edit]
Prior to its release as a single, "Flashing Lights" reached number 12 on the US Billboard Bubbling Under Hot R&B/Hip-Hop Songs chart.[63] The song debuted at number 61 on the US Hot R&B/Hip-Hop Songs for the chart week of November 10, 2007.[64] The next week, the song moved down to number 62.[65] It rebounded to number 47 on the chart issue dated November 24, 2007.[66] Around a month later, on December 29, the song peaked at number 12 on the Hot R&B/Hip-Hop Songs chart.[67] The song reached this position again on the chart issue dated February 2, 2008, remaining there for two consecutive weeks.[68][69] "Flashing Lights" entered the US Hot Rap Songs chart at number 25 on the issue dated November 11, 2007, where it stayed for two weeks.[70] By the issue dated January 26, 2008, the song had climbed up to peak at the chart's third position.[71]
"Flashing Lights" first appeared on the US Billboard Bubbling Under Hot 100 chart at number 22 for the issue date of November 24, 2007.[72] The next week, the song climbed 19 places in its last week on the chart.[73] "Flashing Lights" debuted at number 75 on the Billboard Hot 100, marking the highest entry for the week of November 29, 2007.[74] After three weeks on the chart, the song had climbed to number 50.[75] Within two weeks, it had reached number 36.[76] On the Hot 100 issue date of January 12, 2008, "Flashing Lights" descended to number 49.[77] The song experienced a rebound the next week, rising 14 spaces.[78] The song then rose further on the Hot 100, reaching number 30.[79] "Flashing Lights" peaked at the number 29 spot on the issue date of February 2, 2008, spending a total of 20 weeks on the chart.[80] At the end of 2008, the song was ranked as the 90th most popular release on the Hot 100.[81] On August 22, 2023, "Flashing Lights" was awarded a sixtuple platinum certification from the Recording Industry Association of America (RIAA) for amassing 6,000,000 certified units in the US.[82]
In Canada, the song debuted at number 88 on the Canadian Hot 100 issue dated February 23, 2008.[83] The next week, it climbed to number 67.[84] On March 8, 2008, "Flashing Lights" peaked at number 54 on the chart.[85] In Europe, the song experienced its strongest performance, reaching number 11 on the Billboard Turkey Türkiye Top 20.[86] In Ireland, the song reached number 21 on the Irish Singles Chart.[87] It charted similarly in the UK, peaking at number 29 on the UK Singles Chart.[88] The song lasted for 15 weeks on the chart and as of October 24, 2019, it stands as West's 28th biggest hit of all time in the UK.[89][90] On November 4, 2022, "Flashing Lights" received a platinum certification from the British Phonographic Industry (BPI) for totalling 600,000 units in the country.[91] The song was awarded the same certification by IFPI Danmark for shipments of 90,000 units in Denmark on March 20, 2024.[92]
In popular culture[edit]
Styles P released a freestyle over the song's instrumental on October 10, 2007.[120] "Flashing Lights" was included on the compilation album Now That's What I Call Music 27, released on March 11, 2008.[121] Later that year, the song was included as part of the Grand Theft Auto IV in-game radio station The Beat 102.7.[122] On the station, DJ Green Lantern introduces it as a song that will not stop being played despite people being fed up.[10] In January 2009, it was used in an FX advert for the sixth season of Nip/Tuck.[123] A month later, the song was set to be included within the setlist of the turntable music video game Scratch: The Ultimate DJ, which ultimately went unreleased.[124][125]
In February 2010, Gil Scott-Heron sampled the string loop from the song on both parts of his poem "On Coming from a Broken Home".[126][127] Later that year, "Flashing Lights" was featured in a Yahoo! commercial.[128] A remix of singer Beyoncé's single "Drunk in Love" that features Jay-Z was released on February 14, 2024, with a guest verse from West. The remix samples the song's titular phrase, after Beyoncé sings about flashing lights.[129][130] "Flashing Lights" was used during a scene in the 2016 animated film Sing.[131] It was played as a portrait was displayed of Charlize Theron in a 2018 J'Adore television commercial, titled: The New Absolu: The Film.[13] In September 2021, West collaborator and Scottish producer Hudson Mohawke named the song as his fourth favorite from West, while British rapper Tinie Tempah placed it at number three on his list.[132] On October 7, 2022, American rapper G Herbo interpolated the song on "Flashbacks" for his album Survivor's Remorse.[133]
Information taken from Graduation liner notes.[3]
Recording
Personnel