Goodwill ambassador
Goodwill ambassador is a post-nominal honorific title, a professional occupation and/or authoritative designation that is assigned to a person who advocates for a specific cause or global issue on the basis of their notability such as a public figure, advocate or an authoritative expert.[1] Sometimes the role of a goodwill ambassador is presented as "Ambassador" or "Goodwill Ambassador" preceding the first and last name, the titled name of the individual is always presented with an organizational, regional or national affiliation. Goodwill ambassadors generally deliver goodwill by promoting ideals or positions from one entity to another,[2] or to a population to establish a benevolent relationship. A goodwill ambassador may be an individual from one country who resides in or travels to another country on a diplomatic mission (or international friendship mission) at a peer to peer level. This can be country to country, state to state, city to city, or as an intermediate emissary representative of the people of a specific organization or cultural group, such as an indigenous tribe, marginalized people or enclave population.[3]
This article is about the honorable title and types of goodwill ambassadors. For other uses, see Goodwill ambassador (disambiguation).Introduction[edit]
Goodwill ambassadors have been a part of governments, institutions and countries for as long as diplomacy has existed. They represent their constituents by traveling abroad exchanging or delivering gifts and presents while bringing awareness to their cause or purpose through public relations activities and organizing events. Goodwill ambassadors are responsible for delivering humanitarian relief, implementing social welfare programs and providing development assistance to demonstrate benevolence and compassion between parties. Most often nation-states, international and non-governmental organizations use well-known celebrities such as actors, actresses, musicians, scientists, authors, former politicians and other high society figures; but they also engage civilians, professionals and government officials to fulfill the role.
Goodwill missions of US states and international nations are usually carried out or overseen by the head of state, but do not necessarily involve official diplomatic credentials beyond a letter of presentation, letters patent, or a letter of credence. It is very rare that a goodwill ambassador is ever issued a diplomatic passport. However, some countries, such as Haiti and Saint Lucia do issue credentials that include diplomatic immunity for goodwill ambassadors[4] and organizations sometimes issue a civil service officer credential or international identification travel document such as a laissez-passer.[5]
Recognition as an authority is designated by an official document that entitles the subject to the use of the honorable title or can be developed over time through social media or public relations. The title is closely associated with the personal name, such as (Angelina Jolie, Goodwill Ambassador) or (Angelina Jolie, UNHCR Goodwill Ambassador) or (Goodwill Ambassador Angelina Jolie). Any regional, state, nation or body politic has the authority to officially designate goodwill ambassadors.
State goodwill ambassadors[edit]
Many national states or provincial regions use goodwill ambassadors to promote tourism, economic development, traditional values, customs and cultural ideals that contribute to their recognition. US states have civil service recognition programs that designate goodwill ambassadors honorarily and officially who are responsible for promoting tourism, events and the prosperity of the state in general. The oldest example of this is the Kentucky Colonel, which is the highest award bestowed by the state's governor, officially established in 1895,[41] the honorable title is given to civilians based on performing a great deed, community service or for accomplishing a noteworthy achievement that deserves recognition. The distinction of Kentucky colonel entitles the recipient to "discharge their duties" with the honorable title as a "colonel" and is denoted through the issuance of letters patent with the official dutiful designation as a good-will ambassador.[41] Other US states also have similar civilian awards that denote the role of goodwill ambassador which are well-recognized, including that of the Tennessee Colonel, Rhode Island Commodore, Nebraska Admiral, Order of the Longleaf Pine, Arkansas Traveler, Yellow Rose of Texas, and Sagamore of the Wabash.[42]
Civilian goodwill ambassadors[edit]
There are many types of people that may be considered goodwill ambassadors representative to their local area for a short-time or over many years, informally, unofficially or by name. From a diplomatic perspective, the only difference in many cases is "who, under what authority, confirmed the appointment or commission to a post or mission based ambassadorship" with international protocol. Civilian goodwill ambassadors most often are not designated with an official appointment document from a head of state, granted letters patent, the honorable title or an officer commission; but this does not make them any less goodwill ambassadors. The term goodwill ambassador of an organization or ambassador of goodwill could be used for a company, an association, a local nonprofit, an event, a cause, an indigenous tribe, or a small city with a population of 50 to describe a representative; the difference and distinction of how and when to use the descriptive term as a professional title, position, role or occupation or to let it serve a part a job description is up to the person writing. Generally a goodwill ambassador can be anyone demonstrating benevolence on the part of someone else professionally, it can also be used in a community or informal sense.
There are many programs and objectives that include the term "goodwill ambassador" which are executed at a local levels for those who wish to pursue a career or define themselves using the term as a "goodwill ambassador". There are a number of cities that have exemplary permanent and established goodwill ambassador programs including New York City, Dallas, Los Angeles, and Miami-Dade, Florida.[43]