Type of business
Wholly owned brand of Woven Digital
Entertainment news
English
December 2008
2021
Uproxx (pre-existing website of owner)
Worldwide
www.hitfix.com (defunct)
Founders[edit]
HitFix was founded by ex-Reed Business Information Development executive Jen Sargent and former L.A. Times and MSN.com film editor Gregory Ellwood. Sargent and Ellwood's goal was to create a site that fit into the gap between trade publications and gossip- or celebrity-scandal-driven sites, such as TMZ, and to target an audience slightly skewed towards males – a unique approach in a female-driven industry[10] – while catering to 18- to 34-year-olds.[11]
Angel investment[edit]
HitFix received its first funding from Golden Seeds, the fourth largest angel investment group in the United States, in 2009. Since then, HitFix has twice benefited from investment from the Tech Coast Angels, one of the largest angel investment networks in Southern California.[12] The first such investment came in February 2009 in the amount of $850,000. In June 2010, the Angels added to their commitment investing an additional $1,600,000.[13] In addition to Golden Seeds and Tech Coast Angels, HitFix investors include HBS Angels, Liquid Capital, and Gordon Crawford.
Contributors[edit]
Drew McWeeny[edit]
Formerly known as “Moriarty”, McWeeny previously wrote for Ain't It Cool News. In addition to being a screenwriter and movie critic, McWeeny now covers the movie industry for HitFix. McWeeny announced his move to HitFix in 2008 in a review of The Curious Case of Benjamin Button.[14]
On September 20, 2016, McWeeny announced via Twitter that he would no longer be working for Hitfix.[15]