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Human mating strategies

In evolutionary psychology and behavioral ecology, human mating strategies are a set of behaviors used by individuals to select, attract, and retain mates. Mating strategies overlap with reproductive strategies, which encompass a broader set of behaviors involving the timing of reproduction and the trade-off between quantity and quality of offspring.

Relative to those of other animals, human mating strategies are unique in their relationship with cultural variables such as the institution of marriage.[1] Humans may seek out individuals with the intention of forming a long-term intimate relationship, marriage, casual relationship, or friendship. The human desire for companionship is one of the strongest human drives. It is an innate feature of human nature and may be related to the sex drive. The human mating process encompasses the social and cultural processes whereby one person may meet another to assess suitability, the courtship process and the process of forming an interpersonal relationship. Commonalities, however, can be found between humans and nonhuman animals in mating behavior, as in the case of animal sexual behavior in general and assortative mating in particular.

Sex differences[edit]

Short-term and long-term mating[edit]

Due to differential parental investment, the less investing sex should display more intrasexual competitiveness.[2] This is because they can invest less in each offspring and therefore can reproduce at a higher frequency, which allows them to compete for more mates. Additionally, the higher investing sex should be more choosy in their mate.[2] Since they have a higher minimum parental investment, they carry greater costs with each sexual encounter. These costs lead them to have higher selection standards and therefore they are more choosy.


In humans, females have the higher obligatory biological parental investment. In short-term mating, females are choosier as they have the bigger parental investment. In long-term mating, males and females are equally choosy as they have the same amount of parental investment. Therefore, female and male intrasexual competition and female and male choosiness is equally high in long-term mating but not in short-term mating.

Individual differences[edit]

Sociosexual Orientation Inventory[edit]

Just as there are differences between the sexes in mating strategies, there are differences within the sexes and such within-sex variation is substantial.[141] Individual differences in mating strategies are commonly measured using the Sociosexual Orientation Inventory (SOI), a questionnaire that includes items assessing past sexual behavior, anticipated future sexual behavior, and openness to casual sex.[142] Higher scores on the SOI indicate a sexually unrestricted mating strategy, which indicates an openness to casual sex and more partners. Conversely, lower scores on the SOI indicate a sexually restricted mating strategy, which a focus on higher commitment and fewer partners.


Several studies have found that scores on the SOI are related to mate preferences, with more sexually restricted individuals preferring personal/parenting qualities in a mate (e.g. responsibility and loyalty), and with less sexual restricted individual preferring qualities related to physical attractiveness and social visibility.[143] Other studies have shown that SOI scores are related to personality traits (i.e. extraversion, erotophilia, and low agreeableness),[144] conspicuous consumption in men as a means to attract women,[145] and increased allocation of visual attention to attractive opposite-sex faces.[146]

Short-term vs. long-term mating[edit]

Evolutionary psychologists have proposed that individuals adopt conditional mating strategies in which they adjust their mating tactics to relevant environmental or internal conditions, which is called strategic pluralism.[141] The concept of sexual pluralism states that humans do not pursue the same mating strategy all of the time. There are different motivations and environmental influences that determine the mating strategy which a person will adopt. The long-term and short-term mating behaviors are triggered in the individual by the current strategy being pursued.[77] Therefore, not only are there differences between the sexes in long-term and short-term mating, but there are also differences within the sexes. To the extent that ancestral men were capable of pursuing short-term mating strategies with multiple women, they tend to do so. However, not every male is able to pursue this option. Additionally, even though most women pursue a long term mating strategy, some females pursue a short-term strategy.

Recent human evolution

Parental investment in humans

Sociosexuality

Online dating service

Alternative mating strategy

by evolutionary psychologist Geoffrey Miller (8:46). Transcript.

Victorian mate choice