Company type
Subsidiary
30 January 2019
Dongguan, Guangdong, China
Worldwide
- Feng Yufei (CEO)
- Smartphone
- Charger
- Earphone
- Data cable
- iQOO UI
In March 2019, the world's second largest smartphone manufacturer, BBK Electronics,[5] announced iQOO as a sub-brand of Vivo as its newest member to its smartphone brand lineup along with Oppo, Vivo, Realme and OnePlus.[6] The brand was introduced in India in February 2020.[7][8] The iQOO is also a performance focused sub-brand giving more importance to build and market their phones specifically for gaming and other performance intense tasks, rather than their Vivo phones focusing mainly on camera and sound quality. The smartphone iQOO 3 introduced on 25 February 2020 is their first smartphone with Snapdragon 865 giving a competitive advantage for gamers.[9] The smartphones are sold online initially. .[10]
During 2020–2021, the iQOO introduced six smartphones in the Chinese market[11] and three smartphones in the Indian market, as of May 2021.[12]