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Realme

Realme (stylized in all lowercase or as гealme; Chinese: 真我; pinyin: Zhēn wǒ) is a Chinese consumer electronics manufacturer based in Shenzhen, Guangdong. It was founded by Li Bingzhong (known as Sky Li) on May 4, 2018, who was a former vice president of Oppo. Starting originally as a sub-brand of Oppo, Realme eventually ventured as its own brand. Realme then became the fastest-growing 5G smartphone brand in Q3 2021.

Trade name

realme

Consumer electronics

4 May 2018 (2018-05-04)

Sky Li

Shenzhen, Guangdong, China
  • Sky Li (李炳忠) (Founder and Global CEO)
  • Xu Qi (徐起) (CMO)
  • Yao Kun (姚坤) (CTO)
  • Wang Wei (王伟) (CPO)

Smart Phones
Tablet computers
Earphones
Powerbanks
Phone cases
Bags
Smart TVs
Smart Watch
Laptop

Oppo

Realme Techlife
Realme Dizo

realme.com

In June 2020, the number of Realme's global smartphone users reached 35 million, and AIoT product sales broke a record of 1 million. According to Counterpoint Statistics, Realme ranked 7th in the ranking of the number of smartphones produced globally in the first quarter of 2020, with an annual growth rate of 157%, ranking first in the world.[1]


Currently, Realme has entered 27 markets worldwide, including the Philippines, China, India, Indonesia, Vietnam, Thailand, Malaysia, Europe, Russia, Australia, Egypt, etc. [2]

Realme company was founded on May 4, 2018. Before that it was a sub-brand of Oppo, which is itself a subsidiary of BBK Electronics,[4] until its formation as a spinoff on May 4, 2018.[5][6]

[3]

In May 2018, they released their first phone, Realme 1.

On July 30, 2018, Sky Li announced his resignation from Oppo and his intention to establish Realme as an independent brand on .[7]

Sina Weibo

On November 15, 2018, Realme adopted a new logo.

On November 22, 2018, Realme became an emerging brand in the Indian market. The sales of Realme devices in India have since surpassed the sales of Oppo. Realme has been the fourth largest smartphone brand in India since 2019, behind Xiaomi, Samsung, and Vivo. Realme holds records in India for fastest-charging smartphone and India's first 5G smartphone.[9]

[8]

On May 15, 2019, Realme held its first conference in to enter the Chinese domestic market, launching the Realme X, Realme X Lite and Realme X Master Edition.[10][11]

Beijing

By July 2019, Realme had entered markets including , South Asia, Southeast Asia and Europe.[12]

China

By August 2019, Realme surpassed 10 million users.

[12]

On May 16, 2022, Francis Wong takes over as CEO of Realme Europe.

[13]

By April 7, 2023, the parent company, , went defunct leaving Oppo and Vivo to take over as the parent company of their previous sub-brands. As a result, Realme became an Oppo subsidiary alongside OnePlus. [14]

BBK Electronics

Realme 1

Realme 2/2 Pro

Realme U1

Realme 3/3 Pro

Realme 5/5 Pro

Realme 6i/6/6 Pro

Realme 7i/7/7 Pro

Realme 8i/8/8s/8 Pro

Realme 9i/9 4G/9 SE/9 Pro 5G/9 Pro+ 5G

Realme 10/10 Pro 5G/10 Pro+ 5G

Realme 11 5G/11x 5G/11 Pro 5G /11 Pro+ 5G

Realme C30/C30S/C35/C51/C53/C55/C67/C67 5G

Realme c2

Realme c21y

Realme c25y

Realme Note 1

Realme 12 Pro and Realme 12 Pro Plus

[16]

Launched October 2021, this version is based on Android 12. Realme UI 3.0 introduces a fresh look with Fluid Space design and Sketchpad AOD, New features that help protect user privacy, and improvements Advances across the entire system to make your phone faster and more flexible than ever.

New 3D icons use layers and colors to provide a sense of context and visibility. Every icon has been redrawn and redesigned. With the Fluid Space design, the overall interface is now simpler, more fun, and enjoyable. The user interface uses size and space to help create depth and establish order and harmony

Users can create a 3D avatar of their own face (Omoji) with customized hairstyles, headwear, makeup, and piercings. Omoji even reflects expressions in real time.

New smart theme engine automatically picks colors from the user's wallpaper and applies those colors across realme UI 3.0 system elements.

Realme UI 3.0 now features a redesigned resource management system with AI Smooth Engine, which uses CPU and GPU more efficiently to make system performance smoother, faster app launch, and improved Battery life.

With Floating Window 2.0, selected apps like Video will automatically minimize to a corner of your screen when you run a second app simultaneously.

Marketing[edit]

Realme's popularity online can be attributed to its successful utilization of community-driven resources such as Facebook. In November of 2018, Realme Philippines created the Squad Leader Program.[17]


As of 2024, Realme's Squad Leader Program consists of 14 members, two of which came from its original trio Squad Leaders.

Oppo

OnePlus

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Official website