Oppo
Oppo is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. Its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products.
For other uses, see Oppo (disambiguation).Company type
10 October 2004
Tony Chen (陈明永)
Worldwide
Tony Chen (CEO)
40,000
Oppo广东移动通信有限公司
廣東歐珀移動通信有限公司
Guangdong Oppo Mobile Telecommunications Corp., Ltd.
Oppo Guǎngdōng Yídòng Tōngxìn Yǒuxiàn Gōngsī
Oppo Guǎngdōng Yídòng Tōngxìn Yǒuxiàn Gōngsī
It was overseen by BBK Electronics until 2023.[1]
History[edit]
The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3 MP3 player. [2] Since then, the company has expanded to over 50 countries and become a major player in electronic devices around world.[2]
In June 2016, Oppo became the largest smartphone manufacturer in China,[3] selling its phones at more than 200,000 retail outlets.[4] In 2018, Oppo Digital announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices. Oppo was the top smartphone brand in China in 2019 and was ranked fifth in market share worldwide.[5]
In 2021, Oppo announced that they were acquiring OnePlus, a major phone manufacturer. This deal was extended in 2022, with OnePlus becoming one of Oppo's subsidiaries and sharing major components with Oppo phones, processors, screens, and even the phones themselves. OnePlus will also essentially serve as Oppo's US outlet with similar phones within the OnePlus brand.
Controversies[edit]
India[edit]
Oppo has also faced challenges in India, a market it expanded into in 2014. In July 2022, the Indian government announced a fine of 43.8 billion rupees ($550 million at the time) against Oppo's local subsidiary for tax evasion.[32]
