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Latin hip hop

Latin hip hop (also known as Latin rap) is hip hop music that is recorded by artists in the United States of Hispanic and Latino descent, along with Spanish-speaking countries in the Caribbean, North America, Central America, South America, and Spain.

Latin hip hop

Latin hip hop in the United States[edit]

West Coast[edit]

In the late 1980s and early 1990s, most Latin rap came from New York and the West Coast of the United States. Due to the heaviest Puerto Rican migration to New York City in the '50s, during the '70s, the birth of hip hop involved Latinos from the Caribbean islands. DJ Kool Herc was from Jamaica. Puerto Rico loved Hip Hop from America, and among the early rappers from the island were Ruben DJ, DJ Negro, and Vico-C. [1]


Mellow Man Ace, from Cuba, was the first Latino artist to have a major bilingual single, the 1989 track "Mentirosa". This song went platinum, leading Mellow Man Ace to be described as the "Godfather of Latin rap" and inducted into the Hip Hop Hall of Fame inductee. In 1990, fellow West Coast artist Kid Frost further brought Latinos to the rap forefront with his hit song "La Raza (song)."[2] In 1991, Kid Frost, Mellow Man, A.L.T. and several other Latin rappers formed the rap super group Latin Alliance and released a self-titled album which featured the hit "Lowrider (On the Boulevard)". The remake of the song Tequila was a A.L.T. hit later that year. Cypress Hill, of which Mellow Man Ace was a member before going solo, would become the first Latino rap group to reach platinum status in 1991. The group was also the first major hip-hop music group to include Spanish and Latin slang in their lyrics. Cypress Hill gained hit "Insane in the Brain"(1993) and Platinum record.[3] Ecuadorian-born American rapper Gerardo received heavy rotation on video and radio for his single Rico Suave. While commercially watered-down, his album enjoyed a status of being one of the first mainstream Spanglish CDs on the market. Johnny J was a multi-platinum songwriter, music producer, and rapper who was perhaps best known for his production on Tupac Shakur's albums All Eyez on Me and Me Against the World.[4] He also produced the 1990 single Knockin' Boots for his classmate Candyman's album Ain't No Shame in My Game, which eventually went platinum thanks to the single.[5] N2Deep, A Lighter Shade of Brown, Proper Dos, and Slow Pain were popular in latin rap scene.


In the mid-1990s, the success of LA's Cypress Hill led to additional Latin hip-hop artists finding label support. Delinquent Habits were a horn-sampling trio that found MTV support for their breakout bilingual single "Tres Delinquentes" in 1996. By the early 2000's, two Mexico-born, United States-raised Latin hip hop acts found success on major labels. LA's Akwid fused banda with hip-hop on hits like "No Hay Manera" while Milwaukee's Kinto Sol told tales of Mexican immigrant life over more minimalist beats. Mr.Criminal, Mr.Capone-E, Mr.Knightowl, Ms.Krazie, Charlie Row Campo and Mr.Sancho released latin and Chicano rap CDs.[6]

East Coast[edit]

DJ Charlie Chase fused hip-hop with salsa and other music genres. Chase was the DJ for the New York hip-hop group the Cold Crush Brothers, from 1978 and through the '80s.[7] East Coast Latin artists such as the Beatnuts emerged in the early 1990s, with New Jersey native Chino XL earning recognition for his lyricism and equal controversy for his subject matter. In 1992, Mesanjarz of Funk, led by the Spanish/English flow of Mr. Pearl, became the first Spanish rap group signed to a major label (Atlantic Records). In 1994, Platinum Producer and DJ Frankie Cutlass used his own label, Hoody Records, to produce his single “Puerto Rico” which became a classic. In the late 1990s, Puerto Rican rapper Big Punisher became the first Latino solo artist to reach platinum sales for an LP with his debut album Capital Punishment, which included hit song "Still Not a Player". The genre even spawned a bicultural novelty, the Brooklyn-based crew Hip Hop Hoodíos, who fused their dual Jewish and Latino cultures on songs like "Havana Nagila" and "Raza Hoodía."

South and Midwest[edit]

Latin rap (as well as its subgenre of Chicano rap) has thrived along the West Coast, Southwest and Midwestern states with little promotion due to the large Latino populations of those regions. Jonny Z is considered to be a pioneer of Latin hip-hop, due to him being one of the first Latinos combining Spanglish lyrics with freestyle, salsa, mambo, and regional Mexican banda. He scored four Billboard Hot Dance singles between 1993 and 1997, including one of the greatest Miami bass songs of all time, "Shake Shake (Shake That Culo)". Besides bass music, he also recorded the Chicano anthem "Orale". The Oxford Encyclopedia of Latinos and Latinas in the United States Volume 2, Page 301 states: "A new style of Latina and Latino hip-hop was created in Miami and Texas by the bass rappers DJ Laz and Jonny Z, who mixed Latin styles with bass music".[8]

Flores, Juan. . New York: Columbia University Press, 2000.

From Bomba to Hip-Hop Puerto Rican Culture and Latino Identity

George, Nelson. . New York: Penguin, 1998.

Hip Hop America

Kitwana, Bakari. . Basic Books, 2002.

The Hip Hop Generation

Rivera, Raquel. . New York: Palgrave Macmillan, 2003.

New Yorkricans from the Hip Hop Zone

—Source for Latin rap news and interviews

LatinRapper.com

at BrownPride.com—a collection of texts and links about Latin rap

BrownPride.com