Lego Toy Story
Lego Toy Story (stylized as LEGO Toy Story) is a Lego theme based on the Disney·Pixar's Toy Story film franchise.[2][3] The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. In May, five Lego and four Duplo sets were released under the Toy Story 3 sub-theme.[4][5] For the release of Toy Story 4 there was one Duplo set based on the third film and 6 Lego sets based on the fourth film. These sets were released in March and in April 2019 this time under the Juniors line. The minifigures in the sets were also now redesigned.
Subject
2009–2010, 2019-2021
24+[1]
Woody, Buzz Lightyear, Rex, Hamm, Jessie, Bullseye, Green Alien Men, RC, Green Army Men, Stinky Pete, Zurg, Lotso, Chunk, Stretch, Twitch, Dump truck driver, Bo Peep, Forky, Bunny, Ducky, Gabby Gabby, Duke Caboom
Development[edit]
Lego Toy Story was inspired by Toy Story film franchise. The Lego construction toy range was based on the animated film franchise and developed in collaboration with Disney Consumer Products. The construction sets were designed to recreate the story and characters of the animated film series in Lego form.
Launch[edit]
Lego Toy Story theme was launched at the American International Toy Fair in June 2010. As part of the marketing campaign, The Lego Group released eleven Lego sets based on the Toy Story film franchise. Each set featured different buildable characters, vehicles, buildings and spacecraft.
Other media[edit]
Lego Ideas[edit]
A project based on "Andy's Room" was uploaded to the Lego Ideas site on September 4, 2016. The project hoped to reach 10,000 supporters in order for Lego to consider to make it into an official set. The project is based on Andy's bedroom from the original Toy Story film and includes characters such as Buzz Lightyear, Sheriff Woody, Rex, Hamm, Mr. Potato Head and RC. But in 2018, the project expired.
Reception[edit]
In 2011, The Lego Group reported that due to the Lego Toy Story, Lego Prince of Persia, Lego Pirates of the Caribbean and Lego Cars 2 lines, it had for the first time in its 50-year history in the American market surpassed $1.0 billion in consumer sales of Lego products, reaching its highest share of construction toys and total U.S. toy market ever.[5]
In 2018, Woody's Roundup (set number: 7594) was listed as one of the "Top 10 Western LEGO Sets" by Lego fansite BricksFanz.[50]
Awards and nominations[edit]
In 2010, The Great Train Chase (set number: 5659) was awarded "DreamToys" in the Pre-School category by the Toy Retailers Association.[51] Woody & Buzz to the Rescue (set number: 7590) was awarded "DreamToys" in the Creative Play category by the Toy Retailers Association.[52]