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Louis Vuitton

Louis Vuitton Malletier, commonly known as Louis Vuitton (/luːˈiː vɪˈtɒn/ ⓘ, French: [lwi vɥitɔ̃] ⓘ), is a French luxury fashion house and company founded in 1854 by Louis Vuitton.[1] The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes,[4] perfumes, watches, jewellery, accessories, sunglasses and books. Louis Vuitton is one of the world's leading international fashion houses. It sells its products through standalone boutiques, lease departments in high-end departmental stores, and through the e-commerce section of its website.[5][6]

For its founder, see Louis Vuitton (designer).

Company type

Subsidiary (SAS)[1]

Fashion

1854 (1854)
Paris, France

Louis Vuitton

2 Rue du Pont Neuf
75001 Paris
France
48°51′33″N 2°20′38″E / 48.8593°N 2.3439°E / 48.8593; 2.3439

Increase €14 billion (2020)[2]

19,000 (2013)[3]

LVMH

louisvuitton.com

For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. Its 2012 valuation was US$25.9 billion.[7] In 2013, the valuation of the brand was US$28.4 billion with revenue of US$9.4 billion.[8] The company operates in 50 countries with more than 460 stores worldwide.[9] It is a subsidiary of LVMH.

Advertising campaigns

The Louis Vuitton company cultivates a celebrity following and has featured famous models, musicians and actors, such as Lea Seydoux, Jennifer Lopez, Keith Richards, Kim Kardashian, Madonna, Sean Connery, Matthias Schoenaerts, Angelina Jolie, Gisele Bündchen, Mikhail Gorbachev, JO1 and David Bowie in its marketing campaigns.[64][65]


The company commonly uses print ads in magazines and billboards in cosmopolitan cities. Louis Vuitton Posters by Razzia were popular in the 1980s. It previously relied on selected press for its advertising campaigns (frequently involving prestigious stars like Steffi Graf, Andre Agassi and Catherine Deneuve) shot by Annie Leibovitz. However, Antoine Arnault, director of the communication department, has recently decided to enter the world of television and cinema: The commercial (90 seconds) is exploring the theme "Where will life take you?" and is translated into 13 different languages. This is the first Vuitton commercial ad ever and was directed by renowned French ad director Bruno Aveillan.[66]


In 2002, president and CEO of LVMH Watches Daniel Lalonde (later, global CEO for LVMH brands Moët and Dom Pérignon) recruited celebrities, such as Maria Sharapova, Brad Pitt, Tiger Woods, and Uma Thurman, for advertising campaigns photographed by Patrick Demarchelier. Ads featuring Woods reportedly led to a 30% boost in sales, resulting in TAG Heuer being rated as the No. 2 luxury watch brand in America by 2005.[67]


In 2021, French actress and Louis Vuitton house ambassador Lea Seydoux wore a custom designed dress by Nicolas Ghesquière to the James Bond No Time to Die premiere in London. The dress itself took over 520 hours to make and the design was consisted of a white silk gown which featured a sparkling chiffon cape. The dress also included 29,000 sequins, 50,000 cuvettes and over 8800 glass beads which were carefully set on the dress.[68][69] In the same year, the luxury brand released an NFT mobile game titled Louis the Game to celebrate its founder's 200th birthday and in an effort to reach out to its younger, Gen-Z audience.[70] In 2022, Deepika Padukone is roped in as House Ambassador.[71][72]

created special edition collections, such as the Monogramouflage Collection, which debuted in 2008, and a previous collection, released in 2002, which featured some of his artwork. The creations were "painted" over the traditional monogram canvas, which brought a radical new twist to the timeless design.

Takashi Murakami

also commemorated a previous collaboration, designed by Stephen Sprouse. This collection, originally released in 2001, featured bold print that looked like graffiti, over the traditional canvas. The recreation of the collab used the same idea, but gave it a new twist using bold colours, like hot pink, neon green, and orange, that also glow in the dark. This recreated version of the graffiti collection was finally released in 2009 to much fanfare.

Marc Jacobs

Louis Vuitton also collaborated with in 2009, designing his own limited run of shoes.

Kanye West

In July 2012, Jacobs teamed up with to create the "Infinitely Kusama" Collection, which features bold colours of dots over the vernis leather or the Monogram canvas. These pieces come in black with white dots, red with white dots, and yellow with black dots.

Yayoi Kusama

Louis Vuitton collaborated in their Spring–Summer 2016 collection advertising campaign with the highly popular Japanese video game franchise and the game Final Fantasy XIII's main heroine, Lightning.

Final Fantasy

In 2017 Louis Vuitton collaborated with American streetwear brand , releasing products in various pop-up stores in major cities around the world. Items feature the Louis Vuitton Monogram canvas mixed with the Supreme box-logo design.[73]

Supreme

Louis Vuitton has had many collaborations with prominent artists and designers.

Alleged mistreatment of models

In May 2017, media reported on alleged mistreatment of Louis Vuitton exclusive model Ulrikke Høyer who was to appear on a Louis Vuitton cruise show in Kyoto. The 20-year-old model, who, on arrival, measured 91.5 cm (36 in) around her hips, was told she was "too bloated" and "too big" for her ensemble and instructed to drink only water for 24 hours. The model alleged that she was only informed via her agent in France, who received an email including the text "[she] came yesterday in Tokyo to do her final fitting, and she doesn't fit the exact same dress anymore. She has a belly, her face is more puffy [sic] and the back of her dress is open and you can see it is tight." Despite following the instructions, she was eventually excluded from the show. The model stated that she has "received hundreds of messages from models" who have experienced similar mistreatment from the same Louis Vuitton casting director. The casting director denied the allegations and explained the instructions regarding intake of water as a misunderstanding, that the model was instructed that her intake of liquids was to be limited to water.[81][82]

Official website