MTV2
MTV2 (formerly M2) is an American pay television channel owned by the Paramount Media Networks division of Paramount Global, through PMN’s MTV Entertainment Group Subdivision.
This article is about the US television channel. For other uses, see MTV2 (disambiguation).Country
United States
United States
English
Spanish (via SAP audio track)
1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
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- Nickelodeon
- Nick Jr. Channel
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August 1, 1996
The Box (1985–2001)
M2 (1996–1999)
The channel launched initially as an all-music video service, once the original MTV had started to shift its programming.[1] As with its parent network, MTV2's focus on music programming would gradually be downplayed during the 2000s.[2] By 2011, MTV2 would primarily target young adult men with original and acquired lifestyle and reality programming, reruns of male-targeting shows from MTV, acquired sitcoms and movies, and a daily block of hip hop and rock genre videos in the early mornings. Due to Viacom's 2017 restructuring plan, MTV2's original programs were eventually moved over to the flagship MTV network, while the former network would drop its music video blocks in November of that year.[3]
In February 2015, approximately 79,416,000 American households (68.2% of households with television) received MTV2.[4]
In addition to the original MTV2 channel in the United States, there have been a number of other MTV Networks channels around the world known as MTV2.